Work Your Magic with us

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. Thats why we are always looking for curious minds that see themselves imagining the unimageable with us.

Who You Are

Brand strategy and portfolio management : Key responsibilities

 To lead the EGM division’s marketing function by developing and executing

strategies that delivers sustainable business growth, market share, expansion,

brand leadership and profitability across the assigned portfolio.

 Responsible for translating business strategy into an effective brand strategy,

driving scientific differentiation, developing cutting-edge customer engagement

model, strengthening field force effectiveness and building a high performance,

high performing marketing organization.





 Develop and implement annual Operating Plan for a division and oversee for the

brand portfolio for EGM

 Identify growth opportunities across existing brands, analyse market conditions

and forecast sales and market share.

 Optimize the product portfolio by prioritizing high growth, high potential and

strategically important markets.

Your Role

 Align division goals to organizational goals as measured by broad plans.

 Therapy focus develop network with key thought leaders.

 Develop life cycle management. Strategies for established brands. And the new

launches. And the product facing competitive or pricing pressure?

 Continually incorporate customer feedback and macro view of the market through

formal sources of feedback like research (Structured / MR driven etc.)

 Conduct research as per the brand need (analyze customer behavior, perceptionattribute

mapping etc.) and design st

📌 Marketing Manager (Mumbai)
🏢 Merck Healthcare
📍 Mumbai