17 Oct
|
Accenture
|
Bengaluru
17 Oct
Accenture
Bengaluru
Job Title: Content Strategy and Activation Senior Manager | Industry & Process Global Network Song Practice
Management Level: 06 - Senior Manager
Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad
Must Have Skills: Content Strategy, Data-Driven Marketing, Omni-Channel Marketing Activation, Branding, Digital Marketing, techno-functional project management experience, Agentic Marketing Workflows
Good to Have Skills: SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), Influencer Marketing, Native Content Marketing, UGC Strategy, Storytelling Skills, Adobe Experience Manager (AEM)
Job Summary:
As a Content Strategy and Activation Senior Manager, you will lead the content strategy, activation and transformation agenda for clients, advising senior stakeholders and collaborating with business, creative, data, technology and marketing teams to develop data-driven and AI-enabled marketing strategies.
You will shape up-to-date content operating models and transformation roadmaps,
including opportunities to apply agentic workflows to augment and automate content planning, creation, optimization, activation and measurement. The role will also drive emerging search and discovery strategies across SEO, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) and advise on the use of content and marketing platforms, including Adobe Experience Manager (AEM) and related Adobe solutions, to enable personalized, scalable and measurable customer experiences.
You will lead multidisciplinary teams, shape client solutions and business cases, drive business development and thought leadership and deliver strategies that improve marketing effectiveness and business performance.
Roles & Responsibilities:
• Define the overall content strategy, activation and transformation agenda for clients in collaboration with client teams and project stakeholders.
• Conduct research and analysis across consumer personas, customer journeys, market trends, competit
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