Marketing Analyst – Paytap (Drivetap Innovation India Pvt. Ltd.)
Location: Vaishnavi BVS Senate, 178/2, Bannerghatta Road, Dollar Layout, Phase 4, Bilekahalli, Bengaluru – 560078 (on-site)
Employment type: Full-time
Compensation: ₹25,000/month in-hand + ₹3,000/month food allowance

About PayTap
PayTap is a Bengaluru-based fintech startup building a RuPay payment and expense-control platform for fleet operators and SME businesses. We help businesses manage vehicle-related spending with better control and visibility. We’re a small, fast-moving team, and your work will directly shape how India’s fleet and SME owners discover us.

What you’ll do
Social media and brand awareness
• Manage PayTap’s Instagram, Facebook, LinkedIn, YouTube, and other social channels day to day.
• Plan, schedule, and publish content consistently, including reels, posts, stories, and carousels.
• Track engagement, reach, and follower growth, and use what works to improve future content.

Paid campaigns (Meta and Google)
• Make sure Meta and Google ad campaigns are live, on budget,



and running without issues every day.
• Monitor campaign performance metrics such as cost per lead, CTR, and conversions, and flag underperforming ads early.
• Support creative testing and suggest improvements based on the data.

Lead tracking and reporting
• Track where every lead comes from, whether Meta, Google, organic, or referral.
• Make sure leads reach the sales team quickly and are correctly recorded in our CRM.
• Prepare easy weekly reports on spend, leads, lead quality, and conversions by channel.

What we’re looking for
• 1–2 years of experience in digital marketing or social media, or a recognised digital marketing certification (for example, Meta Blueprint, Google Ads, or an equivalent course).
• Working knowledge of running Meta Ads campaigns: setting up campaigns, choosing audiences, and reading results.
• Basic understanding of Google Ads.
• Comfort with numbers and spreadsheets (Excel or Google She

📌 Marketing Analyst (Bengaluru)
🏢 Paytap
📍 Bengaluru