To create retail network of Highly Impactful, Profitable & Sustainable EBO’s for PE & All fashion brands and international brands across the country. To protect & grow market share & create Competitive advantage for Brands.
Job Context & Major Challenges
MARKET SCENARIO: With multiplicity and proliferation of Retailers and Brand Owners, the demand for Retail Space has seen unprecedented pressure in all markets be it in established high streets.
This has led to the multiple challenges of obtaining the right space with the right size at the right cost. Options in high streets are limited.
• Sweet spots in the market are the demand for every old player and recent entrant. Additionally, the developers on their own want to provide the consumers with the right choice of brands and thereby control the tenant mix and resist more of same brands as well.
• Negotiating with some of the small time developers is itself a challenge as they tend to maximize their profits and hence may change the terms at short notice. Many of the such properties also have legal hurdles
IMPLICATIONS FOR MFL: There is a tremendous pressure on MFL to acquire retail space, as this is the most reliable and growing channel. Business through other channels like multi brand outlets and departmental stores are profitable in the short term. There is huge investment in terms of rental deposits and CAPEX Today, the rentals contribute substantially to selling expenses and hence overheads. A little change in the rental rates impacts the profits of the company directly. Moreover since the contracts are usually over a long period of time the rates have financial impact in years to come. MFL needs to maintain its discipline while acquiring space in this chaos. Establishing processes in an industry that is largely unorganised is a challenge for the role holder.
The Major Challenges Involve
• Co- ordinating with the teams internally and externally in terms of : Launch of new stores as per budget Squ
📌 Area Manager RBD Gujarat (India)
🏢 Aditya Birla Lifestyle Brands
📍 India
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