Work Location: Pune

Work Mode: In Campus / Hybrid

Roles &

- Responsibilities

Demand Generation &

- Pipeline Growth

- - Plan and execute marketing campaigns to generate qualified leads and support revenue growth.

- Manage demand generation activities across LinkedIn, email marketing, webinars, digital channels, and industry platforms.

- Support lead nurturing initiatives and improve marketing-to-sales conversion.

- Work closely with the Sales team to align campaigns with business objectives and pipeline targets.

Content &

- Brand Marketing

- - Develop high-quality marketing content including:

- Case Studies

- Customer Success Stories

- Blogs

- Whitepapers

- Product Brochures

- Presentations

- Thought Leadership Articles

- Translate technical product capabilities into compelling customer-focused messaging.

- Ensure consistent brand positioning and communication across all channels.

- Support brand-building initiatives to strengthen Unbox Robotics' market presence.

Digital Marketing

- - Manage website content and SEO initiatives.

- Execute and optimize digital marketing campaigns.

- Monitor website traffic, engagement, and campaign performance metrics.

- Identify opportunities to improve inbound marketing effectiveness and lead acquisition.

Events &

- Industry Outreach

- - Coordinate participation in trade shows, industry conferences, customer events, and webinars.

- Manage pre-event planning, event execution, and post-event follow-up activities.

- Support PR initiatives, media engagement, and industry outreach programs.

- Develop event-related marketing collateral and communication materials.

Marketing Operations &

- Analytics

- - Track campaign performance and key marketing KPIs.

- Measure marketing contribution to sales pipeline and business growth.

- Maintain marketing assets, collateral, and campaign documentation.





- Coordinate with external agencies, designers, content creators, and marketing partners when required.

- Prepare reports and dashboards to evaluate campaign effectiveness and ROI.

Requirements

Must Have

- - Robust understanding of B2B marketing and enterprise customer journeys

- Proven experience in demand generation and lead generation campaigns

- Excellent content writing, communication, and storytelling skills

- Experience managing digital marketing channels and campaigns

- Strong project management and stakeholder management abilities

- Analytical mindset with the ability to interpret campaign data and drive improvements

- Ability to independently manage multiple marketing initiatives

Good to Have

- - Experience in Robotics, Automation, Logistics, Warehousing, Industrial Technology, Manufacturing, or B2B SaaS industries

- Familiarity with CRM and marketing automation platforms

- Exposure to SEO, paid campaigns, marketing analytics, and performance marketing

- Experience supporting enterprise sales cycles and account-based marketing initiatives

- Exposure to international markets and global marketing campaigns

Eligible Candidates

Desired Qualification

- - Bachelor’s Degree in Marketing, Business Administration, Communications, Engineering, or a related field

- MBA in Marketing or Business Management is preferred

Work Experience

- - 5–8 years of experience in Growth Marketing, Demand Generation, B2B Marketing, Digital Marketing, or related functions

We Value

- - Ownership and accountability

- Strong execution capability

- Creativity backed by data-driven decision making

- Curiosity and willingness to learn technical products

- Ability to work in a fast-paced startup environment

- Collaborative mindset and cross-functional partnership

- Continuous learning and growth orientation

Work Location: Pune

Work Mode: In Campus / Hybrid

Salary Range: Competitive Salary

📌 Senior Executive – Growth Marketing (Pune)
🏢 Unbox Robotics
📍 Pune