We're Hiring | Search Engine Marketing Specialist (SEO + Google Ads)

The Fox Advertisement is looking for a skilled and independently driven Search Engine Marketing Specialist who can manage both organic and paid search marketing.

We're looking for someone who can take complete ownership of client accounts—from strategy and execution to optimisation, reporting and client communication.

? Location: Kolkata preferred | Work From Home

? Salary: ₹25,000/month

? Employment: Full-time

? Experience: 2–4 years preferred

Key Responsibilities

- Independently manage assigned client accounts, including planning, execution, optimisation and reporting.
- Plan, execute and optimise Google Ads campaigns focused on qualified leads and conversions.
- Manage technical SEO, on-page SEO, Local SEO, keyword research and competitor analysis.
- Implement AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) strategies.
- Manage Google Analytics 4, Google Tag Manager, Google Search Console and Google Business Profile.
- Monitor campaign performance, conversion rates, CPL and other business-relevant metrics.
- Coordinate with content writers and creative resources whenever required.
- Communicate directly with clients, manage deadlines and prepare performance reports.
- Proactively identify opportunities to improve results.

Skills & Evaluation Weightage Candidates will be evaluated on the following competencies:

1. Google Ads & Conversion Tracking — 35%

- Google Search Ads campaign setup, management and optimisation
- Keyword planning, bidding, negative keywords and budget management
- Lead generation and Cost Per Lead (CPL) optimisation
- GA4, GTM and conversion tracking implementation
- Campaign analysis and performance improvement

2. SEO, Local SEO, AEO & GEO — 30%





- Technical SEO and on-page optimisation
- Keyword research, search intent and competitor analysis
- Google Business Profile and local search optimisation
- AEO and GEO strategies for AI-powered search visibility
- Search Console, SEO audits and performance measurement

3. Independent Account Ownership — 25%

- Ability to independently manage multiple client accounts
- Monthly planning, execution and quality control
- Client communication, reporting and coordination
- Deadline management and proactive problem-solving
- Accountability for assigned deliverables and campaign performance

4. Communication & AI Tool Proficiency — 10%

- Clear written and verbal communication
- Analytical thinking and problem-solving
- Effective use of ChatGPT, Gemini and other AI tools for research, analysis and workflow efficiency
- Ability to explain technical marketing concepts to non-technical clients

What Matters Most to Us? We value ownership over supervision and measurable outcomes over activity.

The ideal candidate should be capable of independently handling 2–3 suitably scoped client accounts, with support from our content and creative team where required.

At The Fox Advertisement, our focus is on SEO, AI Search Visibility and Lead Generation. We work with businesses that want measurable growth, not just impressions and traffic.

We are building a lean, responsible team where individuals have transparent accountability and the opportunity to grow professionally.

How to Apply Please share:

1. Updated CV
2. Portfolio or examples of SEO and Google Ads campaigns personally managed
3. Current location and notice period
4. Current and expected salary, with previous documents and slips.

Mail to: [email protected], [email protected]

📌 Search Engine Marketing Specialist (Kolkata)
🏢 The Fox Advertisement
📍 Kolkata