Company Description National Cables, a brand of M/s Sunray Industries, has been manufacturing electrical wires and cables since 1972, serving infrastructure, institutional, industrial, and export markets across India. Headquartered in Connaught Circus, New Delhi, with a fully integrated manufacturing facility in Greater Noida, the company controls key processes in-house, including copper drawing, PVC compounding, extrusion, and comprehensive product testing. Its product portfolio covers single core wires, flexible cables, control cables, submersible pump cables, telecommunication cables, and harmonised export cables, all produced to BIS, IS, and IEC standards.

National

Cables holds multiple BIS certifications, ISO 9001:2015 certification, CE Marking, and RoHS 3 compliance, and is a trusted supplier to anchor clients such as Indian Railways, NTPC, ONGC, BHEL, Larsen & Toubro, and Indian Oil Corporation. This long-standing reputation reflects the company’s focus on quality, reliability, and compliance with international standards.

Role Description The Sales Specialist is a full-time, on-site role based in New Delhi, responsible for driving sales of National Cables’ product range to institutional, industrial, and infrastructure clients. This role includes identifying and qualifying new business opportunities, managing existing customer accounts, and preparing and presenting product proposals and quotations.

The Sales

Specialist will conduct regular client visits,



provide product demonstrations and technical clarifications, and coordinate with internal teams to ensure timely order processing and delivery. Daily tasks involve maintaining accurate sales records, tracking market trends and competitor activity, and contributing to sales forecasts and strategic planning. The role also includes providing post-sale support, addressing customer queries, and participating in training or knowledge sessions to stay updated on product standards and certifications.

Qualifications

- Candidates should possess solid Communication and Customer Service skills to build relationships and respond effectively to client needs.

- Candidates should possess solid Sales skills and experience in consultative selling, lead generation, and closing deals in B2B environments.

- Candidates should possess Training and Sales Management skills to guide clients on product features and support internal sales processes or junior team members.

- Candidates should ideally have familiarity with electrical cables, industrial products, or related technical fields, along with basic understanding of BIS, IEC, or similar standards.

- Relevant qualifications may include a bachelor’s degree in Business, Marketing, Engineering, or a related discipline, proficiency with CRM tools and MS Office, and the ability to work independently, meet targets, and travel locally for client meetings.

📌 Sales Specialist (New Delhi)
🏢 National Cables
📍 New Delhi