Job Type: Full-time | In-house

Job Title: Performance Marketing Executive

Department: Digital Marketing

Experience: 2–4 years preferred

Industry: Fashion, Apparel & D2C E-commerce

Company Description Koakh is a premium Indian womenswear brand that celebrates craftsmanship, femininity, and up-to-date elegance. Our collections reflect a balance of quality, comfort, distinctive design, and timeless appeal, created for confident, independent women who embrace their individuality and express themselves through fashion. At Koakh, we are building a fashion brand that brings together creativity, craftsmanship, and a modern approach to retail.

We believe in continuous innovation, collaboration, and delivering meaningful experiences to our customers as we grow and evolve in the fashion industry.

Role Description

This is a full-time, on-site Performance Marketing Executive role based in New Delhi, focused primarily on Meta Ads for KOAKH’s fashion D2C business.

Key responsibilities include

- Planning, executing, and optimizing Facebook and Instagram ad campaigns.
- Driving website traffic, customer acquisition, online sales, and profitable growth.
- Managing campaign budgets, audience targeting, retargeting, and scaling strategies.
- Monitoring ROAS, CPA, CTR, CPC, CPM, and conversion rates.
- Conducting creative testing, audience testing, and campaign experiments.




- Collaborating with the creative team to develop high-performing fashion ads and campaign concepts.
- Analyzing campaign performance and preparing regular reports with actionable insights.
- Managing Google Ads campaigns, including Search, Shopping, and Performance Max.
- Evaluating Shopify store performance and identifying conversion improvement opportunities.
- Coordinating website tracking, landing pages, product pages, and conversion rate optimization.
- Supporting SEO activities, keyword research, and product page optimization.

Qualifications

- Strong hands-on experience with Meta Ads Manager.
- Understanding of performance marketing for D2C and e-commerce brands.
- Knowledge of campaign structures, audience segmentation, retargeting, and scaling strategies.
- Ability to analyze campaign data and improve advertising performance.
- Experience with Meta Pixel, Conversions API, and conversion tracking.
- Working knowledge of Google Ads, Shopify, and SEO.
- Strong analytical, problem-solving, and communication skills.
- Ability to independently manage campaigns and take ownership of performance.
- Experience with fashion, apparel, lifestyle, or beauty D2C brands is preferred.
- Familiarity with seasonal collections, product launches, sale campaigns, GA4, and Google Merchant Center is an advantage.
- Candidates should be comfortable working in office in Current Delhi.

📌 Performance Marketing Executive (New Delhi)
🏢 KOAKH
📍 New Delhi