Company Description Finplan Edu is a global-focused finance and commerce education provider that merges internationally accredited programs with practical industry readiness. With multiple programs such as ACCA, CMA USA, CISI, ICWIM, and other specialized qualifications, Finplan Edu partners with leading universities and institutions to deliver a curriculum aligned with modern business demands. The organization is backed by five global accreditations and solid corporate connections, enabling learners to build competitive, internationally relevant careers.

A distinctive 100% Placement Protection policy ensures that students are supported in securing roles that fit their aspirations and potential. Through hands-on learning, expert faculty, and personal mentorship, Finplan Edu prepares learners to succeed and lead in global financial careers.

Role Description The Performance Marketing Manager is responsible for planning, executing, and optimizing digital campaigns to drive student acquisition, lead generation, and brand awareness across online channels. In this contract, remote role, the individual will manage paid advertising initiatives on platforms such as Google Ads, social media, and other performance marketing networks, while monitoring campaign performance and budget utilization. Day-to-day activities include designing and testing ad creatives, refining audience targeting, analyzing data and conversion funnels, and preparing performance reports with actionable insights.

The role will collaborate closely with content, design, sales,



and academic teams to align campaigns with program launches, brand messaging, and enrollment goals.

The Performance Marketing

Manager will also identify new growth opportunities, recommend optimization strategies, and ensure that all campaigns adhere to brand and compliance guidelines.

Qualifications

- Strong skills in performance marketing, including managing PPC campaigns, social media advertising, and lead generation across digital channels.

- Proficiency in analytics and tracking tools, such as Google Analytics, ad manager dashboards, and A/B testing platforms, with the ability to interpret data and optimize campaigns.

- Experience with marketing funnels, conversion rate optimization, landing page testing, and marketing automation or CRM tools.

- Ability to collaborate with creative and content teams to develop compelling ad copy, visuals, and messaging tailored to education and finance audiences.

- Solid understanding of digital marketing principles, including SEO basics, remarketing, audience segmentation, and budget management.

- Excellent communication, time management, and organizational skills, with the capacity to work independently in a remote, contract setting.

- Prior experience in edtech, higher education, or financial services marketing is an advantage.

- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing or performance marketing are beneficial.

📌 Performance marketing Manager (Thane)
🏢 Finplan_Edu
📍 Thane