Company Description DooDigital.co is a North America–focused digital powerhouse with nearly 25 years of experience in the digital space, specializing in E-commerce and nutraceutical marketing. The company combines deep marketing intelligence with advanced AI technologies to scale wellness and nutraceutical brands through performance marketing and data-driven growth strategies. By leveraging tools such as Perplexity, ChatGPT, and DeepSeek, DooDigital.co builds marketing ecosystems that predict consumer behavior, optimize engagement, and drive measurable business results.

Its core expertise includes performance marketing and AI-powered lead generation, marketing automation and customer engagement, eCommerce and digital transformation, and AI-driven SEO and organic growth strategies. DooDigital.co is committed to creating intelligent, scalable digital solutions that help wellness brands thrive in an AI-driven world.

About the job Performance Marketing

About the roleWe run performance marketing for direct-to-consumer health and wellness supplement brands. We're looking for a hands-on Performance Marketing Specialist to own the day-to-day execution and optimization of Google and Meta ad accounts. You'll build, manage, and scale campaigns that drive profitable revenue — measured on ROAS, CAC, and contribution margin, not clicks and impressions.This is an execution-focused role for someone who lives inside ad platforms, is comfortable with the specific realities of selling supplements (compliance-sensitive claims, ad disallows, subscription/LTV economics), and wants real ownership of accounts.What you'll do

- Build, launch, and manage Google Ads campaigns across Search, Shopping,



and Performance Max for supplement/ecommerce stores.
- Build and scale Meta (Facebook/Instagram) campaigns — prospecting and retargeting — with a strong grasp of the creative-testing workflow that drives DTC performance.
- Manage product feeds (Google Merchant Center / Shopping) and troubleshoot disapprovals, a frequent issue in the supplement category.
- Own daily optimization: budgets, bids, audiences, placements, negative keywords, and campaign structure against ROAS/CAC targets.
- Set up and QA conversion tracking (GA4, Meta Pixel/Conversions API, Google Ads tags) and flag discrepancies.
- Plan and manage creative testing — brief angles/hooks to the creative team, structure tests, and read results.
- Report weekly on spend, ROAS, CAC, and key metrics with clear insights and next actions.
- Stay on the right side of Google and Meta ad policy for health claims and supplements to keep accounts in good standing.

What we're looking for
- 2–4 years hands-on managing Google Ads and Meta Ads for ecommerce brands (agency or in-house).
- Demonstrable experience scaling DTC ecommerce accounts profitably — able to show real account results.
- Working knowledge of Google Shopping / Merchant Center feed management and disapproval troubleshooting.
- Comfort with the Meta creative-led buying model (iterating on ad creative, not just audiences).
- Solid grasp of conversion tracking (GA4, Meta CAPI, pixel/tag setup and debugging).
- Solid written English — clear, dependable async updates and reporting.
- Reliable computer and internet, and a professional remote work setup.
- Bonus: experience in health, wellness, or supplements; Shopify; and attribution tools like Triple Whale.

📌 Performance Marketing_Mumbai (Mumbai)
🏢 DooDigital.co
📍 Mumbai