Company Description Specular Business Services LLP is a Business Growth, Technology, and Qualified Services company that helps startups, SMEs, and enterprises build, grow, and scale with confidence. The organization offers end-to-end solutions by integrating consulting, technology, marketing, and talent services under one roof, creating measurable business outcomes. Its expertise spans digital marketing, SEO, social media marketing, web and mobile development, custom software, HR consulting, recruitment, virtual assistants, and global expansion consulting.

By serving as a single trusted partner, Specular enables clients to streamline operations, improve online visibility, generate qualified leads, strengthen their brands, and drive sustainable growth. The team focuses on practical, innovative, and result-oriented strategies tailored to each client’s unique business goals.

Role Description This is a full-time remote role for a Performance Marketer.

The Performance

Marketer will plan, execute, and optimize performance-driven campaigns across digital channels such as search, social, display, and paid content platforms. Daily responsibilities include managing budgets, setting and tracking KPIs, analyzing campaign performance, and preparing data-driven reports and recommendations. The role also involves collaborating with cross-functional teams to align campaigns with growth objectives, conducting A/B tests, refining audience targeting,



and optimizing landing pages and funnels for conversions.

The Performance

Marketer will stay current with industry trends, tools, and best practices to continuously improve ROI and support clients’ business growth.

Qualifications

- Strong skills in performance marketing and digital advertising, including experience with paid search, paid social, and display campaigns.

- Proficiency in analytics and optimization tools, such as Google Analytics, ad platform dashboards, A/B testing tools, and conversion tracking.

- Experience with SEO and content-driven growth strategies to support acquisition and retention campaigns.

- Ability to plan and execute data-driven marketing strategies, including funnel optimization, audience segmentation, and lead generation.

- Solid understanding of marketing metrics (CPC, CPA, ROAS, CTR, conversion rate) and the ability to interpret and communicate insights clearly.

- Strong written and verbal communication skills and the ability to collaborate effectively with consulting, technology, and creative teams.

- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

- Prior experience in B2B or startup/SME environments is an advantage; familiarity with marketing for technology or professional services is a plus.

- Self-motivated, comfortable working remotely, and able to manage multiple campaigns and priorities in a fast-paced environment.

📌 Performance Marketer (Bangalore Urban)
🏢 Specular Business Services
📍 Bangalore Urban