Job Title: Partnerships & Activations Lead

Location: Kolkata

Employment Type: Full-time, work from office, with local travel

Preferred Experience: 3–5 years in partnerships, community marketing, retail marketing, brand activations or business development

About Sevora

Sevora is a stylist-led fashion shopping platform offering curated fashion, personal shopping assistance, Try at Home and express delivery in eligible locations. We help customers discover and purchase outfits with confidence and convenience.

About the Role

We are looking for a relationship-driven professional to build partnerships and deliver community activations that generate qualified leads, shopping appointments and sales.

You will develop a network across Kolkata’s residential communities, clubs, private social groups and complementary businesses. Working closely with Sales and the Personal Shopper, you will own partner acquisition, activation planning, execution, lead quality and cost efficiency.

Key Responsibilities

1. Partnerships & Community Development

- Build relationships with community hosts, residential associations, premium clubs, women’s groups and event organisers.
- Establish referral partnerships with salons, beauty studios, wedding planners, makeup artists and complementary lifestyle businesses.
- Develop partnership proposals and negotiate participation fees, promotional support, collaboration terms and referral arrangements.
- Maintain an active partner pipeline and monthly activation calendar.
- Develop productive partnerships into recurring shopping events and referral opportunities.

2. Lead Generation & Appointment Booking

- Deliver monthly targets for qualified customer leads and shopping appointments.
- Generate enquiries through kitty parties, private gatherings, residential communities, clubs,



curated exhibitions, skilled networks and referrals.
- Prepare channel plans with target audiences, activities, budgets and expected outcomes.
- Capture shopping preferences, budget, occasion, buying timeline and location to support lead qualification.
- Develop customer and community-host referral programmes with approved incentives and clear tracking.

3. Activations & Event Execution

- Plan and execute private shopping sessions, styling events, collection previews, pop-ups and community activations.
- Evaluate opportunities based on audience fit, purchase intent, participation costs and sales potential.
- Own event logistics, including permissions, venue arrangements, setup, displays, staffing coordination and partner communication.
- Coordinate invitations, lookbooks, QR codes, registration forms and promotional materials with Marketing and Creative teams.
- Coordinate assortment, stock availability, product movement and reconciliation with Merchandising and Operations.
- Work with Sales and the Personal Shopper to deliver shopping assistance and introduce eligible customers to Try at Home.
- Manage approved budgets and maintain records of expenses and partner commitments.

4. Lead Handover & Sales Coordination

- Capture accurate customer details and permission for follow-up.
- Record lead source, preferences, interest level and next action in the CRM.




- Hand over leads promptly to Sales with clear ownership and follow-up expectations.
- Review appointment attendance, follow-up progress, purchases and reasons for lost sales.
- Coordinate post-event follow-ups with Sales and retention campaigns with CRM.
- Use customer and sales feedback to improve future activations.

5. Performance & Reporting

- Report weekly on partner outreach, confirmed activities, qualified leads, appointments, costs and attributable sales.
- Track performance by partner, event and referral source using CRM tags, QR links or referral codes.
- Monitor cost per qualified lead, cost per purchasing customer and sales after cancellations and returns.
- Assess activation profitability with Finance using product margins and relevant costs.
- Recommend which partnerships and activities to expand, improve or discontinue.

Candidate Requirements

- Relevant experience in partnerships, community marketing, retail marketing, activations or business development.
- Strong networking, negotiation, presentation and relationship-management skills.
- Experience generating customer leads and delivering measurable commercial outcomes.
- Ability to manage activities independently, from outreach and planning to execution and reporting.
- Understanding of budgets, lead qualification, conversion and customer acquisition costs.
- Clear communication in Bengali, Hindi and English.
- Comfort using spreadsheets, presentations, WhatsApp Business and CRM tools.
- Willingness to travel within Kolkata and support scheduled evening or weekend events.

Preferred Background

Experience in fashion, premium retail, beauty, hospitality or lifestyle services. Existing relationships with Kolkata communities, clubs, residential associations and relevant businesses will be an advantage.

📌 Partnerships & Activations Lead (Kolkata)
🏢 Sevora
📍 Kolkata