– Media Planner

Experience: 6–8 Years

Department: Media Planning & Buying

Industry: Advertising / Media Agency

Location: Mumbai, Andheri ( Near Marol Metro Station )

Job Summary

We are looking for an experienced and proactive Media Planner with strong expertise in offline media planning, buying, negotiations, campaign execution, and client presentations. The candidate should be capable of developing effective media strategies, preparing comprehensive media plans and pitch presentations, presenting plans confidently to clients, and coordinating with media owners and vendors to ensure competitive pricing and seamless campaign execution.

Exposure to digital media planning and integrated media solutions is essential.

Key Responsibilities

1. Media Planning & Strategy

- Develop comprehensive media plans based on client briefs, campaign objectives, target audiences, budgets, and communication priorities.
- Plan campaigns across TV, Print, Radio, Outdoor (OOH/DOOH), Cinema, and other relevant media platforms.
- Recommend appropriate media mix and strategic opportunities to maximise reach, frequency, visibility, and campaign effectiveness.
- Analyse media consumption trends, market insights, audience data, and competition activity to strengthen planning recommendations.
- Provide digital media exposure and integrate digital platforms into offline media plans wherever relevant.

2. Media Buying & Negotiation

- Coordinate with media owners, vendors, broadcasters, publishers, and other media partners to obtain quotations and negotiate competitive rates.
- Evaluate media proposals, identify value-added opportunities, and optimise campaign costs.
- Prepare detailed media cost estimates, budget breakups, media schedules, and comparative statements.
- Ensure timely media bookings, release orders, and campaign execution as per approved plans and budgets.
- Build and maintain strong relationships with media vendors to secure competitive commercial terms and better campaign value.

3. Client Servicing & Presentations

- Prepare professional media plans, pitch presentations,



strategy decks, and campaign proposals based on client requirements.
- Confidently present and explain media plans, recommendations, budget allocations, and media strategies directly to clients.
- Translate client briefs into clear media solutions supported by relevant data, insights, and competition learnings.
- Participate in client meetings, pitches, and review discussions, addressing queries and incorporating feedback.
- Work closely with internal teams to ensure timely delivery of presentations, proposals, and client requirements.

4. Campaign Execution & Monitoring

- Coordinate with clients, internal teams, media owners, and vendors to ensure smooth and timely campaign implementation.
- Monitor campaign schedules, advertisement releases, bookings, and agreed deliverables across media platforms.
- Track campaign execution against approved plans and budgets, resolving discrepancies wherever required.
- Ensure timely collection of proof of release, telecast certificates, photographs, and other campaign documentation.

5. Reporting & Competition Analysis

- Prepare monthly competition activity and media monitoring reports as per client requirements.
- Develop pitch presentations incorporating competitor activity, category trends, market insights, and strategic recommendations.
- Prepare campaign performance reports, post-campaign evaluations, and media delivery summaries.
- Analyse competition spends, media presence, promotional activities, and emerging opportunities to support future planning.

Desired Skills & Competencies

- Strong understanding of offline media planning, buying, and negotiations.
- Excellent presentation-making and client-facing communication skills.




- Ability to confidently present media plans and strategic recommendations to clients.
- Good vendor management, negotiation, and relationship-building skills.
- Working knowledge of digital media platforms and integrated media planning.
- Robust analytical skills, attention to detail, and budget management capabilities.
- Proficiency in MS Excel and PowerPoint.
- Ability to manage multiple campaigns, meet tight deadlines, and work effectively with cross-functional teams.

Qualification & Experience

- Graduate or postgraduate in Mass Communication, Advertising, Marketing, Business Administration, or a related field.
- Minimum 6–8 years of relevant experience in media planning and buying, preferably with an advertising or media agency.
- Candidates with hands-on experience in client presentations, pitch development, media negotiations, and campaign execution will be preferred.
- Experience across TV, Print, Radio, and OOH is desirable, along with exposure to digital media planning and reporting.
- Hands-on experience with industry media planning and research tools, including BARC, IRS, RAM, MAP/Budget Sense, or equivalent platforms, wherever applicable.

Ideal Candidate: A hands-on media professional who can independently manage the complete planning cycle—from understanding the client brief and developing the media strategy to negotiating with vendors, presenting plans to clients, and overseeing campaign execution and reporting.

Company Description Ventures Communications is a brand-focused advertising and marketing agency committed to delivering cost-effective, results-oriented solutions for clients. The company operates as a responsible and logical partner, carefully addressing diverse client needs across industries.

Ventures

Communications focuses on developing strategic advertising campaigns with enthusiasm and efficiency. The team emphasizes prompt delivery, thoughtful planning, and measurable outcomes to help clients build and strengthen their brands.

📌 Media Planner (Mumbai)
🏢 Ventures Communications
📍 Mumbai