: Marketing Coordinator

Department: Marketing & Brand

Location: Ernakulam, Kerala, with travel to other branches as required

Employment Type: Full time, Permanent

Experience: 3–6 years in marketing, including at least 2 years in digital marketing

Qualification: Graduate/Postgraduate in Marketing, Mass Communication, Business Administration, or a related field

Reports To: Head of Marketing / Managing Director

Job Summary The role involves developing marketing strategies, managing digital campaigns, supervising external agencies, generating leads, and ensuring consistent brand communication across all locations. Candidates with experience in healthcare, Ayurveda, wellness, or related service industries will have an added advantage.

Key Responsibilities

1. Digital Marketing

- Plan, execute, and optimise digital campaigns across Meta Ads, Google Ads, YouTube, and other relevant platforms.
- Manage social media calendars, content planning, and online brand presence.
- Monitor website performance, SEO, landing pages, and local search listings.
- Track campaign performance, lead generation, engagement, and conversion rates.
- Prepare regular marketing reports and recommend improvements based on campaign results.
- Manage online reviews and maintain the company's digital reputation.

2. Agency and Vendor Management

- Coordinate with advertising, creative, digital marketing, PR, and media agencies.
- Prepare campaign briefs, communicate requirements, and monitor deadlines and deliverables.
- Review marketing materials for brand consistency, accuracy, and compliance before publication.
- Coordinate with printers, photographers, videographers, and event vendors.
- Monitor agency performance, budgets, and deliverable quality.

3. Team Management and Coordination

- Supervise and coordinate the in-house marketing team,



ensuring timely completion of tasks.
- Conduct weekly planning and review meetings.
- Maintain a marketing calendar and coordinate campaign activities across branches.
- Work closely with branch managers, doctors, front-office staff, and customer relationship teams to improve enquiry follow-up and campaign execution.
- Support team recruitment, training, and performance reviews in coordination with HR.

4. Campaign Planning and Brand Development

- Develop creative marketing ideas, promotional concepts, and campaign strategies.
- Plan and execute online and offline marketing activities, including health camps, exhibitions, events, launches, and collaborations.
- Monitor competitor activities, industry trends, and seasonal marketing opportunities.
- Develop campaigns that support brand awareness, customer engagement, and business growth.

5. Budgeting, Reporting, and Compliance

- Assist in preparing marketing budgets and monitor expenditure against approved budgets.
- Track key performance indicators, including qualified leads, cost per lead, conversions, and digital growth.
- Maintain records of campaign plans, creatives, approvals, agency contracts, and marketing expenses.
- Ensure marketing content complies with applicable advertising and healthcare-related regulations, avoiding unapproved medical or therapeutic claims.
- Submit regular campaign performance reports to management.

Required Skills and Competencies




- Hands-on knowledge of Meta Ads Manager, Google Ads, and Google Analytics.
- Understanding of SEO, website management, social media marketing, and lead generation.
- Experience in coordinating external marketing agencies and vendors.
- Strong campaign planning, creative thinking, and execution skills.
- Previous experience in supervising or leading a team.
- Excellent written and verbal communication skills in English and Malayalam.
- Familiarity with Canva, Adobe tools, spreadsheets, presentations, CRM systems, and marketing automation tools.
- Strong organisational, analytical, communication, and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines.

Preferred Experience
- Experience in Ayurveda, healthcare, wellness, hospitality, or a similar service-oriented industry.
- Digital marketing certifications, such as Google Ads or Meta Blueprint.
- Experience managing multi-location marketing operations.

Key Performance Indicators (KPIs)
- Number and quality of qualified leads generated across branches.
- Cost per lead and cost per acquisition.
- Social media growth, reach, and engagement.
- Website traffic and enquiry conversion rates.
- Timely execution of campaigns within the approved budget.
- Agency performance and adherence to agreed timelines.
- Team productivity and marketing calendar completion.

Compensation and Benefits
- Salary commensurate with experience and company policy.
- Statutory benefits, including ESI and gratuity, as applicable.
- Travel reimbursement as per company policy.
- Working hours, leave, probation, and confirmation as per company policies.
- Occasional evening or weekend work may be required for campaigns and events.

Pay: ₹35,700.00 - ₹45,000.00 per month

Work Location: In person

📌 Marketing Coordinator (Kochi)
🏢 Factor Human Resources
📍 Kochi