1.

Data Collection: Collect prospective student data from field visits, events, campaigns, referrals, and other marketing activities. 2.

Lead Conversion: Contact prospective parents, explain the school’s facilities and academic programs, and convert leads into confirmed admissions. 3.

Admission

Follow-up: Regularly follow up with interested parents, arrange campus visits, counsel parents, and ensure timely completion of the admission process.

- Fee Follow-up: Coordinate with parents regarding admission fee payments, first-term fees, pending dues, and payment commitments in coordination with the accounts department. 5.

Admission Target Setting: Set monthly, weekly, and daily admission targets for each marketing executive based on the annual admission goal. 6.

Target Achievement: Monitor daily progress, maintain lead and admission records, and take necessary action to achieve assigned admission targets. 7.

Daily Reporting: Submit daily reports on data collected, leads contacted, campus visits, conversions, confirmed admissions, and fee collections. 8.

Parent Relationship Management:



Maintain regular communication with prospective and existing parents to build trust and encourage admissions through referrals. 9.

Field Marketing Activities: Conduct school promotions, distribute leaflets, participate in community activities, and identify new admission opportunities. 10.

Performance Review: Review individual performance regularly based on lead generation, conversion rates, confirmed admissions, fee follow-ups, and target achievement.

Key Performance

Indicators (KPIs) Number of recent leads generated Number of parents contacted Number of campus visits arranged Lead-to-admission conversion rate Number of confirmed admissions Fee payment follow-up status Achievement of monthly admission targets Objective: To generate quality leads, convert prospective parents into confirmed admissions, ensure timely fee follow-ups, and achieve the admission targets assigned by the management.

📌 Marketing Executive (Raipur)
🏢 Dasari Veer Raju u0026 Gunnam Ram Chandra Rao Memorial Trust
📍 Raipur