Marketing Analyst – Paytap (Drivetap Innovation India Pvt. Ltd.)

Location: Vaishnavi BVS Senate, 178/2, Bannerghatta Road, Dollar Layout, Phase 4, Bilekahalli, Bengaluru – 560078 (on-site)

Employment type: Full-time

Compensation: ₹25,000/month in-hand + ₹3,000/month food allowance

About PayTap

PayTap is a Bengaluru-based fintech startup building a RuPay payment and expense-control platform for fleet operators and SME businesses. We help businesses manage vehicle-related spending with better control and visibility. We’re a small, fast-moving team, and your work will directly shape how India’s fleet and SME owners discover us.

What you’ll do

Social media and brand awareness

- Manage PayTap’s Instagram, Facebook, LinkedIn, YouTube, and other social channels day to day.
- Plan, schedule, and publish content consistently, including reels, posts, stories, and carousels.
- Track engagement, reach, and follower growth, and use what works to improve future content.

Paid campaigns (Meta and Google)

- Make sure Meta and Google ad campaigns are live, on budget, and running without issues every day.
- Monitor campaign performance metrics such as cost per lead, CTR, and conversions, and flag underperforming ads early.
- Support creative testing and suggest improvements based on the data.

Lead tracking and reporting





- Track where every lead comes from, whether Meta, Google, organic, or referral.
- Make sure leads reach the sales team quickly and are correctly recorded in our CRM.
- Prepare easy weekly reports on spend, leads, lead quality, and conversions by channel.

What we’re looking for
- 1–2 years of experience in digital marketing or social media, or a recognised digital marketing certification (for example, Meta Blueprint, Google Ads, or an equivalent course).
- Working knowledge of running Meta Ads campaigns: setting up campaigns, choosing audiences, and reading results.
- Basic understanding of Google Ads.
- Comfort with numbers and spreadsheets (Excel or Google Sheets).
- Good written communication in English. Kannada or Hindi is a plus.
- Organised and self-driven, with the ability to manage daily tasks without reminders.
- Curiosity about fintech, startups, and how businesses grow.

What you’ll get
- Hands-on training on our tools, lead tracking, and advanced Meta and Google Ads.
- Direct exposure to the founder and real business decisions.
- The chance to own and build the marketing function at an early-stage fintech.
- A fast learning curve, with growth in your role as the company scales.

📌 Marketing Analyst (Bengaluru)
🏢 Paytap
📍 Bengaluru