Senior Manager/ DGM – Hospital & Healthcare Partnerships & Institutional Marketing

Location: Mumbai, Sion Head Office

Reporting To: Marketing Head– Softsens

Role Overview

This role will be responsible for building and managing strategic partnerships with hospitals and healthcare professionals. The role will focus on developing long term strategic relationships with hospitals, maternity homes, pediatric clinics, healthcare institutions that drive trust & credibility for the brand.

Key Responsibilities

Hospital & Institutional Partnerships

- Identify, onboard, and manage partnerships with hospitals, maternity homes, pediatric clinics, IVF centers, NICUs, and healthcare institutions.
- Build strong relationships with hospital administrators, procurement teams, doctors, nursing staff, and key decision-makers.
- Execute Day 1 Baby Basket programs, discharge kits, hospital pharmacy listings, shop-in-shop initiatives, waiting room branding, and in-hospital visibility programs.
- Drive doctor engagement through CMEs, workshops, product education, scientific sessions, sampling programs, and advocacy initiatives.
- Build relationships with medical associations including IAP, FOGSI, NNF, IMA and other relevant healthcare bodies.
- Partner with the Sales team to ensure product availability and execution across institutional channels.
- Develop annual partnership plans with key hospital chains and healthcare networks.

Events & Community Marketing

- Lead planning and execution of parenting workshops, hospital events, sampling activations, shop in shop
- Coordinate branding, sampling, product demonstrations, gifting,



and event logistics at hospitals where required.

Relationship & Partner Management

- Develop long-term relationships with key strategic partners.
- Negotiate commercial agreements and ensure mutually beneficial partnerships.
- Track partnership performance and identify opportunities for expansion and optimization.
- Maintain a strong pipeline of prospective partners across healthcare, parenting, retail, and lifestyle ecosystems.

Marketing Operations

- Coordinate with internal teams and external agencies to ensure timely execution of partnership initiatives.
- Manage budgets, timelines, approvals, and campaign reporting.
- Maintain regular MIS on partnership performance, ROI, consumer reach, and business impact.

Key Performance Indicators (KPIs)

- Number of hospital and maternity partnerships onboarded
- Doctor and medical association engagement
- Consumer reach generated through partnerships
- Sampling and product trial generation
- Hospital visibility and branding execution
- Events and activations executed
- Partnership-led awareness and consumer acquisition
- Partnership ROI
- Budget adherence and execution efficiency

Experience & Skills

- 8-12 years of experience in Strategic Partnerships, Business Development, Institutional Sales, Alliance Marketing, Healthcare Marketing,



or Marketing.
- Robust relationship management, networking, and negotiation skills.
- Experience managing external stakeholders and cross-functional teams.
- Excellent communication and presentation skills.
- Commercially driven with strong analytical skills.
- Willingness to travel.

Must-Haves / Non-Negotiables

- 4–7 years of experience in Strategic Partnerships, Institutional Sales, Business
- Development, Alliance Marketing, or Marketing.
- Experience working as a medical rep for FMCG brand
- Experience with hospitals, maternity homes, healthcare institutions.
- Proven experience building and managing external partnerships.
- Strong relationship management and negotiation skills.
- Experience executing partnership-led marketing initiatives.
- Ability to manage multiple stakeholders and cross-functional teams.
- Comfortable with extensive travel and field engagement.

Good-to-Haves Experience working as a medical rep for FMCG brand

Experience with hospitals, maternity homes, healthcare institutions.

Experience in Baby Care, FMCG, Consumer Goods, Healthcare, Pharma, Retail, or Consumer Brands.

Exposure to influencer marketing, community marketing, partnerships, and events.

Candidates from hospital and health care Institutional Sales, Healthcare Business Development,

Cannot-Haves

Candidates with no experience of being a health care rep

Candidates with no partnership or business development experience.

Candidates with no experience managing external stakeholders.

Candidates with purely inside sales or telesales backgrounds.

📌 Lead- Hospital & Healthcare Partnerships & Institutional Marketing (Mumbai)
🏢 VVF Group
📍 Mumbai