About the Role:

We are looking for a Lead Generation - Digital Marketing Executive/Manager to build and drive Crystal Group's digital presence and generate qualifying leads through cold calling, market prospecting across target customer segments. This role owns the company's website, social media, content, SEO, and digital campaigns — while also supporting lead generation for the business development team. Candidates with Lead generation ability along with digital marketing experience in the warehousing or cold chain industry are strongly preferred; candidates with strong digital marketing experience in a related B2B, industrial, or logistics sector will also be considered.

What You'll Do:

Lead Generation & Market Outreach

- Drive lead generation across cold calling, digital campaigns such as Lusha, Apollo.io, LinkedIn outreach, references, databases, and platform listings — across all target industries and service lines,
- Ensure strong visibility and consistent inquiry generation across cold chain, warehousing, transportation, and blast freezing services

Lead Qualification & Meeting Setup

- Qualify leads, understand initial requirements, and filter high-potential prospects before passing to the NBD team
- Schedule meetings and site visits for the NBD Manager — ensuring only serious, relevant opportunities move forward
- Build qualification frameworks that improve conversion from inquiry to proposal stage over time.

CRM, Pipeline Visibility & Demand Planning

- Maintain CRM discipline and lead tracking — full visibility on pipeline stage, source, and conversion at all times
- Track campaign performance and sourcing channel effectiveness — improving lead quality and efficiency continuously
- Report pipeline metrics,



lead quality trends, and market intelligence to the NBD Manager and leadership

Digital Strategy & Brand Presence

- Plan and execute Crystal Group's digital marketing strategy across website, social media, email, and paid channels
- Build and strengthen the company's digital brand presence as a leading pan-India cold chain and warehousing company
- Ensure consistent brand messaging, tone, and visual identity across all digital touchpoints

Website & SEO

- Own and maintain the company website — content updates, landing pages, and user experience improvements
- Plan and execute SEO (Search Engine Optimization) strategy — keyword research, on-page optimization, and content recommendations to improve organic visibility and traffic
- Monitor website performance (traffic, bounce rate, conversions) using tools like Google Analytics/GA4 (Google Analytics 4) and recommend improvements

Content & Social Media

- Plan and create content (posts, articles, case studies, videos) that showcases Crystal Group's facilities, capabilities, and industry expertise
- Manage social media channels (LinkedIn, and other relevant platforms) — content calendar, posting, and community engagement
- Coordinate with internal teams and external agencies/vendors for photography, videography, and design assets




- Plan and execute digital campaigns (paid social, Google Ads, email marketing) to generate qualified leads for the business development team

Key Skills:

- B2B lead generation, inside sales, or demand generation — with direct ownership of pipeline targets
- Strong understanding of digital marketing channels and terminologies — SEO, SEM (Search Engine Marketing), social media, email marketing, and paid campaigns
- Content creation and content strategy skills, with an eye for visual and messaging consistency
- Working knowledge of Google Analytics/GA4, Google Ads, Meta Business Suite/Meta Pixel, and social media management tools
- Familiarity with CRM tools and basic lead-generation platforms (e.g., LinkedIn Sales Navigator, Apollo.io)
- Good understanding of B2B marketing and long sales-cycle industries

Pay: Up to ₹900,000.00 per year

Advantages

- Health insurance
- Provident Fund

Application Question(s):
- How many years of experience do you have in Lead Generation?
- Do you have targets for generating leads? If so, how many leads do you generate on a daily and monthly basis?
- Do you have targets to qualifying leads? If so, how many leads do you qualify on daily and monthly basis?
- Do you have experience in Digital marketing?
- What digital tools have you used to generate leads?
- Do you have experience generating leads through Lusha/Apollo.io?
- You should have experience in generating leads and cold call them. Total experience in the same?
- What is your current CTC?
- What is your Expected CTC?
- What is your Notice Period?
- How many cold callings you do on daily and monthly basis? Do you have calling targets?

Work Location: In person

📌 Lead Generation - Digital Marketing (Kolkata)
🏢 Crystal Group
📍 Kolkata