Company Description UGC WALA specializes in producing high-converting UGC videos, performance ad creatives, podcast content, influencer-led campaigns, and content seeding designed to drive attention, trust, and measurable results. The team offers end-to-end video production support for D2C brands, startups, apps, and founder-led businesses that need native, authentic, and conversion-focused content. From paid social creatives to brand storytelling, the focus is on content that not only looks compelling but also accelerates growth.

Built for attention and made for results, UGC WALA collaborates with brands, agencies, and growth teams. Prospective team members can explore the company’s work on its portfolio site and connect via email or phone.

Role Description The Influencer Marketing Executive role at UGC WALA is a full-time, in office position based in Mumbai. This role involves identifying and onboarding relevant influencers, managing day-to-day communication, and coordinating campaign deliverables across multiple platforms.

The Influencer Marketing

Executive will support end-to-end influencer-led campaigns, including briefing creators, tracking performance, optimizing content, and ensuring alignment with brand objectives.

Responsibilities include collaborating with internal creative and strategy teams,



maintaining detailed campaign reports, and supporting content seeding initiatives to enhance reach and conversions. The role also includes monitoring market trends, competitor activities, and platform updates to refine influencer strategies and improve campaign outcomes.

Qualifications

- Strong market planning and marketing skills to design and execute effective influencer campaigns.
- Ability to conduct market research to identify suitable influencers, audience segments, and content opportunities.
- Excellent communication skills for managing influencer relationships, internal coordination, and client interactions.
- Understanding of sales and performance-driven marketing to link influencer activities with growth metrics and ROI.
- Experience in influencer marketing, social media management, or digital marketing in D2C or startup environments is preferred.
- Proficiency with social media platforms (Instagram, YouTube, TikTok/Shorts, etc.) and basic analytics tools.
- Strong organizational and time-management skills, with the ability to handle multiple campaigns simultaneously.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

📌 Influencer Marketing Executive (Mumbai)
🏢 UGC WALA MEDIAWORKS
📍 Mumbai