Job Title: Influencer Marketing - Employer Branding & Lead Generation

Experience Required: 4 Years

Location: Mumbai

Functional Practices: CPG/FMCG Research

Job Type: Permanent

Contact Name: Nandini Saxena

Contact Email: [email protected]

Job Reference: 137277

Published: about 21 hours ago

INFLUENCER MARKETING - FMCG - BEAUTY & PERSONAL CARE - 3 YEARS - MUMBAI Crescendo Global has been exclusively mandated to hire an Influencer Marketing professional for a dynamic and growing organisation. The role focuses on planning and executing influencer-led campaigns, building creator partnerships, strengthening brand awareness, supporting lead generation and driving employer branding initiatives through authentic collaborations.

Location: Mumbai

Your Future Employer Our client is an organisation looking to strengthen its digital marketing and influencer marketing capabilities. The company focuses on creator-led campaigns, social media engagement and performance-driven marketing initiatives to achieve its brand and business objectives.

Responsibilities

- Own the end-to-end influencer marketing process, including creator discovery, onboarding, briefing, campaign execution and reporting.
- Develop influencer strategies across nano, micro, macro and celebrity creators based on campaign objectives.
- Negotiate commercials, content usage rights, exclusivity and long-term creator partnerships.
- Manage influencer agencies and platforms wherever required.
- Ensure influencer content aligns with brand guidelines, campaign objectives and compliance requirements.
- Identify social media trends, popular formats, sounds, hooks and storytelling approaches.
- Guide creators on platform-specific content, including Instagram Reels,



YouTube Shorts, Stories and Lives.
- Translate brand messaging into explicit, engaging and creator-friendly briefs.
- Collaborate with internal social media, creative and paid media teams to align influencer content with organic and paid strategies.
- Track campaign performance through views, watch time, engagement quality, CPV, CPE, CPR, link clicks, conversions and ROAS, wherever applicable.
- Coordinate paid amplification of influencer content through whitelisting, boosting and CPAS.
- Conduct post-campaign analysis and provide actionable insights and recommendations for future campaigns.

Requirements

- Relevant experience in influencer marketing, creator partnerships or social media campaign management.
- Strong understanding of influencer discovery, onboarding, campaign execution and creator relationship management.
- Ability to negotiate influencer commercials, usage rights and partnership terms.
- Positive understanding of social media trends, content formats, storytelling and audience engagement.
- Experience in creating influencer briefs and coordinating with creators and agencies.
- Understanding of campaign performance metrics, including CPV, CPE, CPR, engagement, conversions and ROAS.
- Exposure to paid social amplification, content whitelisting and boosting.
- Strong analytical, communication,



coordination and stakeholder management skills.
- Ability to balance creative content requirements with measurable campaign outcomes.

What is in it for you?

- Opportunity to manage end-to-end influencer marketing campaigns.
- Exposure to diverse creators, social media platforms and campaign formats.
- Opportunity to combine creative storytelling with performance-driven marketing.
- Scope to build long-term creator partnerships and contribute to brand growth.
- Prospect to work closely with creative, social media and paid media teams.

Reach Us Crescendo Global

Disclaimer Crescendo Global specializes in Senior to C-level niche recruitment. We are committed to providing equal employment opportunities to all candidates and do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability.

Note We receive a high volume of applications and may not be able to respond to every applicant individually. If you do not hear from us within one week, please consider your application not shortlisted for this particular opportunity. We appreciate your patience and understanding.

Profile Keywords Influencer Marketing, Creator Management, Influencer Campaign Management, Influencer Partnerships, Creator Strategy, Social Media Marketing, Brand Marketing, Influencer Discovery, Influencer Negotiation, Instagram Reels, YouTube Shorts, Content Strategy, Social Media Trends, Influencer Agency Management, Campaign Performance Analysis, CPV, CPE, CPR, ROAS, Paid Amplification, Content Whitelisting, Campaign Reporting, Lead Generation, Employer Branding.

📌 Influencer Marketing Employer Branding & Lead Generation 4+ Years (India)
🏢 Crescendo Global
📍 India