Head - Digital Marketing - FMCG - 10+ Years - Mumbai Location: Mumbai

Functional Practices: Marketing

Job Type: Permanent

Contact Name: Divya Sethi

Contact Email: [email protected]

Job Ref: 137346

Published: about 20 hours ago

We are looking for an experienced and result-oriented Head - Digital Marketing to lead digital marketing strategy, drive brand visibility, strengthen online engagement, and accelerate business growth. The ideal candidate will have strong expertise in digital media planning, performance marketing, SEO, social media marketing, paid campaigns, analytics, and campaign optimization. This role requires a strategic thinker who can leverage data-driven insights, emerging digital trends, and innovative marketing solutions to enhance customer acquisition, engagement, and return on investment.

Location: Mumbai

Your Future Employer: A well-established Indian organisation in the food and beverage industry, with a strong brand presence and a diverse product portfolio. The organisation is focused on strengthening its digital footprint, enhancing consumer engagement, and driving business growth through innovative marketing strategies.

Responsibilities:

- Develop and execute the overall digital marketing strategy aligned with business objectives, brand positioning, and consumer engagement goals.
- Lead digital media planning and performance marketing initiatives across paid search, paid social, display advertising, and other relevant digital platforms.
- Oversee SEO, SEM, PPC campaigns, social media marketing, website optimization, and digital content strategies to improve online visibility and qualified traffic.
- Drive brand awareness, customer acquisition, engagement, and conversion through data-driven digital campaigns and integrated marketing initiatives.
- Monitor campaign performance using Google Analytics and other analytics tools,



identifying opportunities to optimize marketing spend, improve ROI, and enhance campaign effectiveness.
- Develop and implement social media strategies to strengthen brand presence, audience engagement, and online reputation across relevant platforms.
- Collaborate with internal stakeholders, creative teams, agencies, and external partners to ensure consistent brand communication across digital channels.

Requirements:

- Proven experience in digital marketing, performance marketing, and digital media strategy, preferably in a leadership role.
- Strong understanding of SEO, SEM, paid media, social media marketing, Google Ads, PPC optimization, and Google Analytics.
- Demonstrated ability to develop and execute integrated digital marketing campaigns that drive qualified traffic, audience engagement, conversions, and ROI.
- Strong analytical and problem-solving skills, with the ability to interpret campaign data and translate insights into actionable marketing strategies.
- Excellent understanding of digital consumer behaviour, online brand building, campaign measurement, and performance optimization.
- Experience in managing digital marketing budgets, media agencies, creative partners, and cross-functional stakeholders.

What Is in It for You:

- Prospect to lead digital marketing strategy for an established consumer-facing organisation.
- Scope to drive brand growth, digital transformation, and consumer engagement initiatives.




- Exposure to strategic decision-making and collaboration with senior leadership.
- Opportunity to implement innovative, data-driven marketing campaigns and deliver measurable business impact.
- A leadership position offering opportunities for professional development and career progression.

Reach Us: If you think this role is aligned with your career, kindly write me an email along with your updated CV at [email protected] for a confidential discussion on the role.

Disclaimer: Crescendo Global specialises in senior-to-C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging and memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, colour, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Note: We receive a large number of applications daily, so it may not be possible to respond to every candidate individually. Please assume that your profile has not been shortlisted if you do not hear from us within one week. Your patience is highly appreciated.

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📌 Head - Digital Marketing - FMCG - 10+ Years - Mumbai job in Mumbai (India)
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📍 India