Job Overview

Shri Associates is looking for an experienced General Manager with a strong background in flex printing, ACP signage, in-shop branding, dealer boards, retail branding and outdoor advertising execution.

The candidate must have prior experience managing large-scale branding projects, production operations, installation teams, corporate clients and multi-location execution.

The selected candidate will be responsible for independently managing daily business operations, improving operational efficiency, controlling project costs, leading employees and ensuring timely execution of customer projects with minimal involvement from the Director.

Key Responsibilities

- Flex Printing & Signage Operations

- Oversee flex printing, large-format printing, ACP signage, fabrication, finishing and dispatch.
- Manage production schedules, job allocation, machinery utilisation and material requirements.
- Monitor production quality, material wastage, rework and job profitability.
- Coordinate with designers, machine operators, fabricators, supervisors and installation teams.
- Ensure all orders meet agreed specifications and delivery deadlines.

2. In-Shop & Retail Branding
- Manage in-shop branding, dealer boards, ACP boards, retail signage and point-of-sale displays.
- Oversee branding projects for showrooms, retail outlets, dealers and corporate clients.
- Coordinate site surveys, measurements, artwork approvals, fabrication and installation.
- Manage multi-location branding rollouts across Tamil Nadu and other regions as required.
- Ensure installations meet client specifications and quality standards.
- Maintain photographic proof of completion and project closure reports.

3. Outdoor Advertising & BTL Execution
- Manage outdoor branding, promotional displays and BTL marketing execution.
- Coordinate field teams, vendors, subcontractors, vehicles and installation schedules.
- Monitor project progress from order confirmation to final installation.
- Resolve site-related challenges,



delays and client complaints.
- Ensure projects are completed on time and within approved budgets.

4. ATL Campaign Coordination
- Coordinate outdoor media and branding requirements for integrated advertising campaigns.
- Work with advertising agencies, corporate clients and media partners where required.
- Ensure printed materials and signage are delivered according to campaign schedules.

5. Business & Team Management
- Manage daily operations with minimal involvement from the Director.
- Supervise production, installation, project coordination and support teams.
- Establish SOPs, reporting systems, performance targets and accountability.
- Coordinate with HR, accounts, procurement and sales.
- Improve productivity and ensure smooth coordination between departments.

6. Finance & Cost Control
- Monitor project-wise costs, material consumption, wastage and profitability.
- Coordinate with accounts for invoicing, collections and outstanding payments.
- Control operational expenses and ensure purchases follow approved budgets.
- Identify opportunities to improve margins and operational efficiency.

7. Client Management & Business Growth
- Maintain relationships with corporate clients, advertising agencies, brands and vendors.
- Coordinate quotations, project schedules, client approvals and execution commitments.
- Identify new opportunities in signage, retail branding, ACP boards and corporate branding projects.
- Develop repeat business and maintain high customer satisfaction.

Mandatory Requirements
- 7–12 years of experience in flex printing, signage, outdoor advertising,



retail branding or a related industry.
- Proven experience in ACP signage, in-shop branding, dealer boards or large-format printing projects.
- Solid experience managing production, fabrication, installation and field teams.
- Experience handling corporate clients and multi-location branding projects.
- Knowledge of project costing, material management, vendor coordination and operational reporting.
- Demonstrated ability to manage teams and business operations independently.
- Strong leadership, communication and problem-solving skills.
- Proficiency in MS Excel and reporting tools.

Experience coordinating ATL campaigns is an advantage, but hands-on expertise in signage, retail branding and BTL execution is essential.

Key Performance Indicators

- On-time production, dispatch and installation.
- Project profitability and cost control.
- Reduction in material wastage and rework.
- Quality of ACP signage and in-shop branding execution.
- Productivity of production and installation teams.
- Customer satisfaction and repeat business.
- Timely project closure, invoicing and collection follow-up.
- Ability to run daily operations without constant intervention from the Director.

What We Offer
- Senior leadership opportunity in an established outdoor advertising and printing business.
- Competitive salary based on industry experience.
- Performance-based incentives linked to agreed business targets.
- Opportunity to lead operations and improve business performance.

How to Apply: Interested candidates should apply through Indeed with an updated resume detailing their experience in flex printing, ACP signage, retail branding, dealer-board projects and installation management.

Candidates without relevant signage, printing or retail branding industry experience will not be considered.

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Pay: ₹22,000.00 - ₹98,000.00 per month

Work Location: In person

📌 General Manager – Outdoor Advertising, Retail Branding & Flex Printing (Srirangam)
🏢 PixNest Digitals
📍 Srirangam