Location - Kochi, Kerala

Work Time - UK Shift (2:30 PM to 11:30 PM)

Eastern Eye is a leading UK-based weekly newspaper published by Asian Media Group (AMG), established in 1989. It covers UK and international news, politics, business, Bollywood, entertainment, sports and issues affecting the British Asian community. Alongside its print edition, Eastern Eye has a strong digital presence through its website, delivering news and engaging content to readers across the UK and beyond.

The publication provides journalists with an opportunity to report on current affairs, interview influential personalities and produce impactful stories for a diverse audience.

Key responsibilities

Audience growth and engagement

- Set and deliver an audience strategy for Eastern Eye's core readers: second- and third-generation British Asians.
- Grow loyal, returning readers rather than one-off visits. Focus on newsletter sign-ups, registrations, time on page and repeat visits.
- Run the Eastern Eye newsletters, social channels and push alerts. Adapt each story for the platform it appears on.
- Grow traffic from search, Google Discover, Google News and social, while reducing reliance on any single referral source.
- Build community features around audience passions: entertainment and Bollywood, culture, business success stories, sport and identity.

Content and publishing

- Run the homepage and section fronts day to day. Set story priority and react quickly to breaking news.
- Commission content from the subject desks based on what audience data shows readers want, and identify gaps the desks are not covering.
- Write or approve headlines, standfirsts, images, SEO metadata and social copy for every Eastern Eye story.
- Develop recurring digital formats such as explainers, lists, video,



live blogs and series, which build habit and can be sponsored.
- Agree with the print editor which stories go into the weekly edition and how they need to be reworked.

Commercial and monetisation

- Work with sales to turn audience segments into sellable products: sponsored sections, branded series, newsletter sponsorships and video packages.
- Shape and approve sponsored and partner content. Make sure it is clearly labelled, on-brand and performs for the client.
- Drive digital revenue around Eastern Eye events and awards, including pre-event content, live coverage and post-event packages.
- Improve programmatic and direct ad yield by working with technology on page layouts, ad placements, page speed and audience data.
- Look for current revenue streams, such as affiliate content, membership or registration benefits, events tie-ins and syndication, and build business cases for the best ones.
- Give sales audience insight and case studies so they can pitch Eastern Eye with confidence.

Data and performance

- Report weekly on audience and revenue performance to editorial and commercial leadership.
- Use analytics to judge what works, test headlines and formats, and stop what does not.
- Feed insights back to the desks so commissioning follows reader demand.

Brand and standards

- Protect Eastern Eye's voice, tone and identity as content increasingly comes from shared desks.
- Ensure all content meets IPSO standards, legal requirements and AMG's editorial guidelines, with a clear separation between editorial and paid content.

Pay: ₹600,000.00 - ₹1,500,000.00 per year

Ability to commute/relocate

- Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Shift availability:
- Night Shift (Required)

Work Location: In person

📌 Editor - Digital News (Kochi)
🏢 Asian media group
📍 Kochi