Digital Marketing Manager – SEO Focused

Company: Universal PSR Compliance LLP

Job Location: D-49, Sector 6, Noida, Uttar Pradesh

Experience Required: 5 Years

Employment Type: Full-time

Department: Digital Marketing / SEO

Job Summary

Universal PSR Compliance LLP is seeking an experienced and result-oriented Digital Marketing Manager specializing in SEO to lead our organic search growth and digital marketing initiatives.

The selected candidate will be responsible for developing and implementing SEO strategies, improving Google search rankings, increasing relevant organic traffic, optimizing website performance, and generating qualified B2B business enquiries.

Candidates with experience in regulatory compliance, certification, licensing, B2B consulting, industrial services, or other professional service businesses will be preferred.

Key ResponsibilitiesSEO Strategy and Technical Optimization

- Develop and execute SEO strategies to improve organic search rankings and website visibility.
- Conduct keyword research, competitor analysis, search intent analysis, and keyword mapping.
- Manage technical SEO, on-page SEO, off-page SEO, and website audits.
- Identify and resolve crawling, indexing, website architecture, internal linking, duplicate content, and website performance issues.
- Optimize website structure, metadata, headings, URLs, image attributes, schema markup, and Core Web Vitals.
- Plan and execute ethical link-building and backlink quality improvement strategies.
- Identify high-intent commercial keywords to increase qualified organic enquiries.

Service-Page SEO and Content Strategy
- Optimize service pages, blogs, FAQs, and location-based landing pages.
- Develop content strategies aligned with search intent and business objectives.
- Improve rankings for regulatory compliance and certification-related services.
- Coordinate with content writers and website developers to implement SEO recommendations.
- Identify content gaps and opportunities through competitor analysis.

Industry-Specific SEO

Manage SEO initiatives for services including:

- BIS Certification – ISI Mark, CRS, and FMCS.
- EPR Registration – Plastic Waste, E-Waste,



and Battery Waste.
- FSSAI Registration and Licensing.
- Retail and Wholesale Drug License.
- Medical Device Licensing – MD-42 and CDSCO-related services.
- LMPC Registration and Legal Metrology Compliance.
- Company Registration, LLP Registration, and NGO Compliance.
- GACC Registration and other regulatory approval services.

Website Analytics and Lead Generation
- Monitor keyword rankings, organic sessions, clicks, impressions, CTR, and conversions.
- Use Google Search Console, Google Analytics 4 (GA4), Ahrefs, SEMrush, Screaming Frog, or equivalent tools.
- Identify opportunities to improve landing-page conversion rates and qualified lead generation.
- Track organic enquiries and recommend improvements based on performance data.
- Prepare monthly SEO reports and implement data-driven growth strategies.
- Develop and execute a practical 3–6 month SEO roadmap.

Digital Marketing Coordination
- Understand Google Ads and Meta Ads and support integrated digital marketing campaigns.
- Coordinate with website developers, content writers, and marketing team members.
- Manage SEO execution priorities and project timelines.
- Stay updated on Google algorithm changes, search trends, and SEO best practices.

Required Qualifications
- MBA in Marketing or Digital Marketing preferred.
- Bachelor's degree in Marketing, Digital Marketing, BBA, B.Tech, IT, or a related field will also be considered.
- Minimum 5 years of relevant experience in SEO and digital marketing.
- Strong hands-on expertise in technical SEO, on-page SEO, off-page SEO, keyword research, and content optimization.
- Practical experience with Google Search Console, GA4, and professional SEO tools.
- Understanding of website architecture, CMS platforms, schema markup,



and Core Web Vitals.
- Proven ability to improve organic rankings, relevant website traffic, and qualified business enquiries.
- Solid analytical, communication, problem-solving, and coordination skills.

Preferred Industry Experience

Candidates with experience in the following industries will be preferred:

- Regulatory compliance and licensing consultancies.
- BIS certification, product certification, testing, and inspection services.
- EPR, FSSAI, CDSCO, medical device licensing, and related regulatory services.
- B2B consulting, corporate services, and company registration.
- Industrial, manufacturing, and technical certification businesses.
- SEO agencies specializing in B2B lead generation and service-based businesses.

Direct experience in ranking regulatory compliance or certification service pages will be an added advantage.

Performance Expectations The selected candidate will be expected to:

- Conduct a comprehensive SEO audit of the existing website.
- Identify technical issues, keyword opportunities, and content gaps.
- Develop a structured SEO growth roadmap with clear priorities.
- Improve rankings for relevant, high-intent commercial keywords.
- Increase relevant organic traffic and qualified enquiries.
- Monitor performance through transparent reporting and measurable KPIs.

Candidates must be able to demonstrate previous SEO achievements through case studies, reports, portfolio examples, or a detailed explanation of strategies implemented.

How to Apply

Email: [email protected]

Contact: 91 99580 06647

Website: https://www.psrcompliance.com/

Interested candidates can share their updated CV along with details of previous SEO projects, achievements, and relevant industry experience.

Pay: Up to ₹600,000.00 per year

Benefits

- Commuter assistance
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Application Question(s):
- Regulatory compliance, certification, B2B services
- Proven SEO results and qualified lead generation

Experience:
- SEO: 5 years (Required)

Work Location: In person

📌 Digital Marketing Manager – SEO Focused (Noida)
🏢 PSR COMPLIANCE
📍 Noida