Digital Marketing Manager — U.S. B2B Marketing

Company: Beyond Bancard

Location: Bengaluru (Bangalore), India

Employment Type: Full-time

About Beyond Bancard

Beyond Bancard is a U.S.-based payments company providing payment processing, point-of-sale systems, e-commerce payment solutions, and related technology to businesses across the United States.

We are looking for a hands-on Digital Marketing Manager based in Bengaluru to lead marketing efforts targeting U.S. business owners, build and manage a small marketing team, and drive measurable business growth.

About the Role

This role combines marketing strategy, campaign execution, and team leadership. You will oversee paid advertising, social media, content, SEO, email marketing, and lead generation while working closely with our U.S. sales and leadership teams.

As the team grows, you may manage graphic designers, video creators and editors, SEO specialists, and other marketing contributors. You should be comfortable executing campaigns yourself, reviewing others’ work, and establishing clear priorities and accountability.

Your primary objective will be to generate qualified U.S. business leads and help convert those opportunities into active customers.

Key Responsibilities

U.S. B2B Marketing Strategy

- Develop and execute marketing strategies targeting U.S. business owners and decision-makers.
- Create campaigns for payment processing, POS systems, e-commerce payments, and other business technology solutions.
- Understand the needs, buying behavior, language, and expectations of U.S. business audiences.
- Build industry-specific campaigns, offers, and landing pages for different merchant segments.
- Develop monthly marketing plans, budgets, content calendars, and performance goals.

Paid Advertising and Lead Generation

- Launch, manage, and optimize campaigns across Google Ads, Meta—including Facebook and Instagram—and LinkedIn.
- Evaluate and test TikTok, YouTube, retargeting, and other relevant acquisition channels.
- Evaluate and manage advertising opportunities on ChatGPT and other emerging AI platforms as available, with a focus on qualified leads, customer acquisition, and measurable revenue.
- Manage keyword research, audience targeting, ad copy, creative testing, bidding, and budget allocation.
- Build and improve lead-generation funnels, landing pages, forms, and calls to action.
- Optimize campaigns for lead quality, sales opportunities, customer acquisition costs, and return on advertising spend.
- Identify additional growth opportunities through partnerships, referral campaigns, webinars, and other B2B marketing initiatives.

Social Media, Content, and Video

- Lead a consistent social media strategy that builds brand recognition, credibility, and engagement.
- Oversee content for LinkedIn, Facebook, Instagram, TikTok, YouTube, and other relevant platforms.
- Direct the development of graphics, short-form videos, product demonstrations,



customer testimonials, and educational content.
- Provide clear creative briefs and actionable feedback to designers, video creators, and editors.
- Ensure messaging and creative are professional, accurate, and appropriate for U.S. business audiences.
- Measure how social media activity contributes to website traffic, qualified inquiries, and sales opportunities.

SEO, Website, and Emerging Advertising Channels

- Oversee SEO strategy, keyword research, website content, and coordination of technical SEO improvements.
- Develop helpful content that answers business owners’ questions and supports product discovery through search engines and AI-powered search experiences.
- Improve website messaging, user experience, and landing-page conversion rates.
- Identify and test emerging advertising channels, including ChatGPT, and assess their potential to acquire U.S. business customers profitably.
- Establish testing budgets and performance benchmarks to determine which new channels deserve further investment.

Email Marketing, CRM, and Sales Collaboration

- Develop email campaigns, lead-nurturing sequences, and prospect re-engagement programs.
- Work closely with sales to define qualified leads, improve lead handoffs, and assess campaign quality.
- Connect marketing activity to CRM outcomes, including appointments, applications, and activated merchants.
- Use feedback from sales conversations to improve targeting, messaging, and offers.
- Coordinate marketing initiatives with the company’s U.S. sales priorities.

Team Leadership

- Help recruit, onboard, and manage a small marketing team as business needs grow.
- Lead specialists such as graphic designers, video creators and editors, SEO professionals, and other marketing contributors.
- Assign responsibilities, establish deadlines, and review work for quality and consistency.
- Manage freelancers and external agencies as needed.
- Establish repeatable workflows, creative briefs, reporting standards, and campaign processes.
- Coach team members and hold the team accountable for execution and results.

Analytics and Performance Management

- Maintain reliable tracking using Google Analytics 4, Google Tag Manager, advertising pixels, UTM parameters, and CRM integrations.
- Report on spending, qualified leads, cost per qualified lead, conversion rates, customer acquisition costs, and marketing-generated pipeline.
- Collaborate with sales and leadership to measure how campaigns contribute to activated merchants and revenue.
- Present clear recommendations on what to scale,



improve, test, or discontinue.
- Ensure campaigns follow applicable advertising platform policies and company-approved messaging.

Required Qualifications

- Proven digital marketing experience, including experience marketing B2B products or services to U.S. customers.
- Hands-on experience managing Google Ads and Meta advertising campaigns.
- Working knowledge of LinkedIn, TikTok, YouTube, and organic social media marketing, with the judgment to select channels based on business results.
- Familiarity with advertising opportunities on ChatGPT and other emerging AI platforms, with the ability to evaluate, launch, and measure campaigns as access and advertising capabilities permit.
- Experience leading a small marketing team or managing multiple creative and marketing specialists.
- Demonstrated success generating qualified leads and improving campaign performance.
- Strong understanding of SEO, content marketing, email marketing, landing pages, and conversion optimization.
- Strong analytical skills and familiarity with campaign tracking, attribution, and CRM reporting.
- Excellent written and spoken English, including the ability to review copy for a U.S. business audience.
- Ability to work independently, manage multiple projects, and collaborate during agreed hours overlapping with the U.S. team.

Preferred Qualifications

- Experience in payments, merchant services, fintech, POS systems, SaaS, or other B2B technology businesses.
- Experience marketing to U.S. small and midsize businesses.
- Experience building a marketing team or marketing function from the ground up.
- Familiarity with WordPress, marketing automation platforms, and CRM systems.
- Experience directing video production, short-form content, and performance-focused creative.
- Direct experience running campaigns on ChatGPT or other emerging advertising platforms, with evidence of qualified lead generation, customer acquisition, or measurable return on advertising spend.
- Understanding of recurring-revenue businesses and how customer acquisition cost relates to customer lifetime value.

What Success Looks Like

- A consistent flow of qualified U.S. business leads.
- Clear visibility into which campaigns produce customers and revenue.
- Improving lead quality and acquisition efficiency.
- Consistent, professional content and a stronger brand presence.
- A productive, accountable marketing team.
- Strong coordination between marketing and sales.

To Apply

Please provide your résumé and a brief summary of your experience marketing to U.S. businesses. Include examples of campaigns you managed, the channels and budgets involved, measurable results, and the size and structure of any teams you have led.

Portfolio samples of advertising, content, landing pages, or video campaigns are encouraged.

Pay: ₹35,000.00 - ₹75,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Bengaluru)
🏢 Beyond Bancard
📍 Bengaluru