Company: 24x7jobs

Website: Visit Website

LinkedIn: Visit LinkedIn

Business Type: Small/Medium Business

Company Type: Product

Business Model: B2B

Funding Stage: Bootstrapped

Industry: Manufacturing

Salary Range: ₹ 3-4 Lacs PA

Profile Summary

- MBA professional with hands-on experience in digital marketing, online brand promotion, lead generation, and digital campaign
- management. Capable of developing and executing digital marketing initiatives to enhance brand visibility, generate qualified
- business enquiries, and support sales growth within the Wires &
- Cables Industry. Skilled in website management, search engine
- optimization (SEO), social media management, paid advertising, content development, and digital performance reporting. Able
- to coordinate with Sales, Technical, and Product teams to communicate product features, applications, certifications, and
- technical advantages effectively to industrial customers, contractors, OEMs, EPC companies, and other target audiences.

Key Responsibilities

- Plan and execute digital marketing strategies to strengthen brand visibility, generate business enquiries, and support sales growth for the wires and cables portfolio.
- Manage and update the company website, including product pages, technical information, brochures, catalogues, application details, and company updates.
- Implement SEO activities to improve website visibility and organic rankings for relevant wire and cable products and industry keywords.
- Plan, execute, and monitor paid digital advertising campaigns through Google Ads, LinkedIn Ads, and other relevant channels to generate qualified business leads.
- Manage social media presence across LinkedIn, Facebook, Instagram, and other relevant platforms through regular content creation and publishing.
- Develop digital content including product posts, technical articles, blogs, application-based content, product launches, company achievements,



and customer-focused marketing material.
- Coordinate with Technical, Quality, and Sales teams to ensure accuracy of product information, specifications, certifications, and marketing communication.
- Generate and manage online leads from the website, campaigns, social media, and other digital channels; share them promptly with Sales for follow-up.
- Track digital performance including website traffic, lead generation, conversions, cost per lead, engagement, and return on advertising spend where applicable.
- Prepare monthly digital marketing reports, campaign summaries, lead reports, and recommendations to improve effectiveness.
- Support creation of digital brochures, product catalogues, presentations, email campaigns, promotional creatives, videos, and other marketing collateral.
- Manage email marketing and customer communication initiatives to nurture leads, promote products, and maintain engagement.
- Research competitors and monitor industry trends, digital campaigns, keyword opportunities, and online customer behavior.
- Support online brand-building through industry portals, business directories, digital partnerships, and relevant B2B marketing platforms.
- Coordinate with external agencies, graphic designers, content writers, and digital marketing vendors wherever applicable.
- Maintain marketing calendars, campaign records, lead databases, content schedules, and other documentation.
- Ensure consistent brand identity, accurate published information, and compliance with company communication guidelines.




- Work with Sales to align campaigns with target industries, customer segments, product priorities, and business development objectives.

Qualification &

- Experience

- Education: MBA / PGDM in Marketing, Digital Marketing, or equivalent; graduates with relevant digital marketing experience may also be considered.
- Certifications: Google Ads, Google Analytics, SEO, social media marketing, or other relevant digital marketing certifications are an advantage.24x7Jobs

Executive –

- Digital Marketing

- Experience: 2–5 years in digital marketing, preferably in B2B, manufacturing, electrical products, industrial products, or the Wires &
- Cables Industry.

Functional

Required Skills

- Digital strategy and campaign execution
- SEO and keyword research
- Google Ads and paid campaigns; website
- content management and basic analytics; social media management (especially LinkedIn); content writing and technical content
- coordination
- B2B lead generation and nurturing
- Google Analytics and performance reporting; email marketing and marketing automation fundamentals
- MS Excel and presentations
- Canva or equivalent design tools; competitor analysis and digital market research.

Behavioral: Communication; creativity and cutting-edge thinking; analytical and problem-solving ability; time management and prioritization; coordination and teamwork; attention to detail; ownership and accountability; adaptability and continuous learning.

Skill Proficiency Guide

General Awareness

Knows fundamental concepts and terminology. Working Knowledge: Applies relevant concepts and practices in day-to-day work. Functional Expert: Has strong practical knowledge and can independently perform activities within the function.

Mastery: Is a subject matter expert with comprehensive command of the subject and its applications.

📌 Digital Marketing Executive (New Delhi)
🏢 Sourcingxpress
📍 New Delhi