- Job Overview

We are looking for a creative, analytical, and research-oriented Content Research & Strategy Executive to drive content ideation and research for our YouTube and Instagram platforms.

The candidate will be responsible for identifying trending topics, researching the latest developments in technology and digital platforms, analysing competitor content, discovering viral content opportunities, and developing actionable content briefs and scripts.

The ideal candidate should understand what makes content engaging, shareable, and relevant to the target audience. They must be capable of converting research and trends into compelling content ideas and guiding scriptwriters to develop high-quality, audience-focused content.

- Key Responsibilities

A. Content Research & Trend Analysis

- Research the latest trends, news, updates, and developments across technology, AI tools, smartphones, gadgets, internet hacks, apps, and digital innovations.
- Identify trending and emerging topics with strong potential for views, engagement, and audience growth.
- Monitor Google Trends, YouTube, Instagram, and other relevant digital platforms to identify content opportunities.
- Verify information using reliable sources and ensure research accuracy before recommending a topic.
- Identify evergreen topics alongside trending content to maintain a consistent content pipeline.

B. Competitor Research & Content Analysis

- Regularly analyse competitor YouTube channels, Instagram accounts, Reels, Shorts, and long-form videos.
- Identify high-performing content, recurring themes, successful hooks, storytelling techniques, and audience engagement patterns.
- Understand why particular videos perform well and identify opportunities to create differentiated content.
- Track competitor content strategies and emerging formats to identify content gaps and untapped opportunities.
- Avoid simple copying and develop original ideas inspired by research, audience needs, and market trends.

C. Content Ideation & Strategy

- Generate fresh, engaging, and audience-relevant content ideas for YouTube Shorts, Instagram Reels, and long-form YouTube videos.
- Develop content calendars and prioritise topics based on trend potential, relevance, search demand, audience interest, and production feasibility.
- Create content angles around problem-solving, hidden features, comparisons, buying guides, myths, technology updates, AI tools, scams,



and practical digital tips.
- Recommend suitable content formats, hooks, titles, and approaches for different platforms.
- Maintain a structured pipeline of researched and production-ready content ideas.

D. Scriptwriting & Content Brief Development

- Write engaging video scripts in natural, conversational Hinglish using Roman Hindi and English.
- Develop robust opening hooks, clear storytelling, logical information flow, audience-retention elements, and effective calls to action.
- Convert complex technical information into simple, engaging, and easy-to-understand content.
- Prepare detailed content briefs for scriptwriters, including the topic, target audience, key research points, hook direction, essential facts, content angle, and expected takeaway.
- Review scripts prepared by other writers, provide constructive feedback, and ensure factual accuracy, originality, and alignment with the content strategy.

E. Scriptwriter Coordination & Content Quality

- Assign researched topics and clear content directions to other scriptwriters.
- Ensure scriptwriters understand the objective, target audience, key message, and intended format of each topic.
- Review and improve scripts before they move to the production stage.
- Maintain consistency in content quality, language, storytelling, and brand tone.
- Coordinate with the video editing team to clarify the intended narrative and important visual references wherever required.

F. Performance Analysis & Improvement

- Track content performance through views, watch time, audience retention, engagement, shares, saves, and subscriber or follower growth.
- Analyse successful and underperforming content to understand what worked and what needs improvement.
- Use performance insights to improve future topic selection, hooks, scripts, and content formats.
- Maintain research documents, competitor trackers, content calendars, and performance reports.

3. Required Skills & Qualifications
- Strong research, analytical thinking, and creative ideation skills.




- Excellent understanding of YouTube videos, YouTube Shorts, Instagram Reels, and social media content trends.
- Good command of English and Hindi, with the ability to write natural Hinglish scripts in Roman Hindi.
- Robust scriptwriting, storytelling, headline creation, and hook development skills.
- Ability to analyse competitor content and identify meaningful content opportunities.
- Positive understanding of audience retention, engagement, virality, and social media content performance.
- Familiarity with research tools, Google Trends, YouTube analytics, and AI-powered research and productivity tools.
- Strong fact-checking, information verification, organisation, and communication skills.
- Ability to manage multiple topics and coordinate with scriptwriters under deadlines.

4. Preferred Candidate Profile
- Candidates with experience in YouTube content research, digital media, social media strategy, technology journalism, or scriptwriting will be preferred.
- An understanding of smartphones, AI tools, consumer technology, apps, gadgets, and internet-related topics will be an advantage.
- Candidates should demonstrate their research and content ideation abilities through previous work or sample assignments.
- Freshers with exceptional research, writing, and analytical skills may also apply.

5. Employment Details
- Working Hours: 10:00 AM – 6:30 PM
- Working Days: Monday to Saturday
- Work Mode: Full-time, on-site; daily office attendance is required.
- Work Location: Gurgaon, Haryana
- Salary: ₹25,000 – ₹30,000 per month, based on skills, experience, and expertise.
- Eligibility: Graduates and undergraduates can apply.
- Location Preference: Candidates residing in Gurgaon are strongly preferred to ensure a convenient daily commute and consistent office attendance.

6. What We Expect from the Candidate
- A proactive mindset with a genuine interest in technology, digital content, and emerging trends.
- The ability to identify promising topics before they become oversaturated.
- A research-first approach, with a focus on accuracy, originality, and audience value.
- The ability to think beyond basic topic selection and explain why an idea is worth producing.
- Strong ownership of the research-to-script workflow and the ability to guide other writers effectively.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Content Research & Strategy Executive (Gurugram)
🏢 Gadgetsunfold Ventures
📍 Gurugram