Company: Tofaa India

Location: Pune

Experience: 4–7 years

Employment Type: Full-time

About Tofaa India

Tofaa India is a premium corporate gifting consultancy focused on creating thoughtful, personalized and memorable gifting experiences for corporates, real estate developers, leadership teams, employees and business clients.

We are building a distinctive premium brand and are looking for a Brand Manager who can take ownership of our brand strategy, marketing direction and agency partnerships.

Role Overview

We are looking for a strategic, creative and commercially minded professional who can identify what Tofaa needs from a branding and marketing perspective, develop a clear plan, and work with external agencies and our in-house design team to execute it.

This role will work directly with company leadership and play a key part in building Tofaa's market presence and supporting business growth.

Key Responsibilities:

Brand Strategy & Positioning

- Develop Tofaa's brand positioning, messaging, identity and competitive differentiation.
- Research competitors, customer behaviour, target industries and market opportunities.
- Build a consistent and premium brand experience across all customer touchpoints.
- Develop quarterly and annual brand-building roadmaps.

Marketing Strategy & Planning
- Identify the right channels to reach corporate decision-makers, HR teams, procurement leaders, real estate developers and CXOs.
- Plan brand campaigns, digital marketing initiatives, partnerships and content strategies.
- Prepare marketing budgets, campaign objectives, timelines and performance metrics.
- Recommend initiatives based on business priorities rather than trends alone.





Agency Selection & Management
- Identify and evaluate branding, creative, digital marketing, PR and performance marketing agencies.
- Prepare clear briefs covering business objectives, audiences, deliverables, budgets and KPIs.
- Evaluate agency proposals, creative concepts and strategic recommendations.
- Coordinate execution, review deliverables, manage timelines and ensure quality.
- Monitor agency performance and ensure accountability for agreed outcomes.

Brand Communication & Creative Direction
- Oversee Tofaa's website, corporate presentations, product catalogues, company profile and sales collateral.
- Work closely with the in-house Graphic Designer to translate marketing strategy into compelling visual communication.
- Guide campaign concepts, storytelling, case studies and client-facing materials.
- Maintain consistency in brand messaging and visual identity.

Business Growth & Performance
- Work with the sales team to understand customer objections, buying behaviour and reasons for winning or losing deals.
- Identify opportunities to improve brand credibility and generate qualified corporate enquiries.
- Track lead quality, campaign performance, conversion rates, marketing spend and attributable revenue.
- Present monthly performance reports and actionable recommendations to leadership.





Candidate Requirements

- 4–7 years of experience in brand management, brand strategy, integrated marketing or marketing consulting.
- Proven experience managing external branding, creative or digital marketing agencies.
- Strong understanding of brand positioning, campaign planning, digital marketing and customer acquisition.
- Excellent communication, presentation, analytical and project management skills.
- Ability to independently develop strategies, prepare briefs and evaluate agency recommendations.
- A portfolio demonstrating strategic thinking, campaign ownership and measurable business outcomes.

Preferred backgrounds: Branding agencies, integrated marketing agencies, premium consumer brands, luxury, lifestyle, hospitality, real estate or B2B services.

First 90-Day Expectations

- Audit Tofaa's current brand positioning, marketing activities and competitive landscape.
- Define priority customer segments and a differentiated brand strategy.
- Present a practical 90-day marketing roadmap and budget.
- Shortlist suitable external agencies and recommend partners based on business requirements.
- Establish a structured process for agency briefs, approvals, execution and performance reporting.
- Create a measurement framework linking marketing activities to qualified opportunities and business growth.

What We Offer

- Direct collaboration with company leadership.
- Ownership of brand strategy and marketing direction.
- The prospect to build a premium brand from the ground up.
- The ability to shape agency partnerships and establish an effective in-house marketing function.

📌 Brand Manager - Brand Strategy & Marketing (Pune)
🏢 tofaa india
📍 Pune