— Creative Director

Company: URE Productions

Powered by: Local Brand Gurus (LBG)

Location: Hyderabad

Role Type: Full-Time, subject to successful completion of the training period

Full-Time CTC: ₹3 – 6 LPA

About URE Productions

URE Productions is a creative production and content company focused on creating impactful visual content for brands, businesses and digital platforms. Through our creative ecosystem, including Local Brand Gurus (LBG), we work on brand communication, digital marketing, social media content, video production and creative campaigns.

We are looking for a Creative Director who combines imaginative thinking, strong scriptwriting skills and a deep understanding of digital content to develop ideas that connect brands with their audiences.

About the Role The Creative Director will be responsible for conceptualising creative ideas, developing scripts, shaping visual storytelling and guiding the creative team from ideation to execution.

The ideal candidate should be proficient in UGC content, short-form storytelling, social media trends and brand communication, with the ability to turn briefs into original, engaging and strategically relevant content.

Key Responsibilities

- Develop creative concepts, campaign ideas and content strategies for different brands.
- Write engaging scripts for Reels, UGC videos, advertisements, brand films and other digital content.
- Create compelling hooks, dialogues, storylines, calls to action and narrative structures.
- Lead the creative process from brainstorming and scripting to shooting and final execution.
- Develop content ideas that align with brand identity, campaign objectives and target audiences.
- Conceptualise UGC-style videos, creator-led content, testimonials, product demonstrations and relatable storytelling formats.
- Guide DOPs, editors, designers, content creators and other team members in executing the creative vision.
- Develop storyboards, shot concepts,



mood boards and creative references when required.
- Ensure consistency in creative quality, brand messaging, tone of voice and visual identity.
- Identify opportunities to use trends, cultural moments and new formats without compromising brand relevance.
- Research competitors, audiences and industry trends to generate fresh ideas.
- Review creative outputs, provide constructive feedback and ensure quality before delivery.
- Collaborate with marketing and account teams to understand client briefs and translate business objectives into creative solutions.
- Evaluate content performance and use insights to improve future creative concepts.

Skills RequiredCreative Direction & Strategy
- Strong creative thinking, concept development and visual storytelling abilities.
- Ability to develop original ideas for campaigns, advertisements and social media.
- Understanding of branding, brand positioning, audience psychology and communication strategy.
- Ability to translate client briefs and business goals into effective creative concepts.
- Strong visual sense and understanding of how scripts, visuals, sound and editing work together.

Scriptwriting & Content Creation
- Robust scriptwriting skills, including hooks, dialogues, storytelling, CTAs and narrative development.
- Ability to write engaging scripts for short-form videos, Reels, advertisements and brand films.
- Proficiency in UGC content formats, including creator-led videos, testimonials, relatable scenarios and product-focused storytelling.
- Understanding of audience retention, pacing, engagement and platform-specific content requirements.




- Ability to adapt scripts to different brand voices, target audiences and content objectives.
- Strong command of language, originality and the ability to communicate ideas clearly.

Social Media & Digital Content
- Strong understanding of Instagram Reels, YouTube Shorts and other digital content formats.
- Awareness of current trends, creator culture and evolving social media formats.
- Ability to distinguish between trend-driven content and content that genuinely serves a brand.
- Understanding of how creative concepts can support brand awareness, engagement, leads and conversions.
- Familiarity with content performance metrics and using insights to improve creative output.

Leadership & Professional Skills
- Solid communication, presentation and team collaboration skills.
- Ability to lead brainstorming sessions and communicate creative direction clearly.
- Strong problem-solving, decision-making and organisational abilities.
- Ability to manage multiple projects and work under tight deadlines.
- Openness to feedback, adaptability and attention to detail.
- Reliability, accountability and willingness to take ownership of projects.

Full-Time Compensation

₹3–6 LPA CTC, based on skills, performance and role fit

Who We Are Looking For

We are looking for someone who doesn't just come up with ideas, but knows how to turn an idea into a script, a script into engaging content, and content into a meaningful brand experience.

The ideal candidate is imaginative, culturally aware, confident in storytelling and passionate about creating content that people genuinely want to watch.

Candidates with experience in college projects, short films, advertising, content creation, UGC or independent creative work are encouraged to apply. Freshers with exceptional creative thinking and scriptwriting ability are welcome.

Pay: ₹300,000.00 - ₹600,000.00 per year

Work Location: In person

📌 Associate Creative Director (Hyderabad)
🏢 Local brand Gurus
📍 Hyderabad