Role Overview
The selected candidate will own paid digital campaigns for student lead generation across Indian university admissions and Study Abroad programmes. The role is performance-focused and requires strong control over campaign strategy, lead quality, conversion tracking, budget utilisation and reporting.

Key Responsibilities
• Plan, launch and optimise Meta Ads and Google Ads campaigns for qualified student enquiries.
• Build audience, geography, keyword, creative and remarketing strategies for India and Study Abroad
• Track daily budgets, CPL, lead quality, conversion rate, CPA and ROI, and take quick corrective action
• Set up and verify conversion tracking using GA4, Google Tag Manager and Meta Pixel
• Integrate lead sources with CRM and support source-wise attribution and funnel reporting
• Build daily/weekly dashboards and recommend what to scale, pause or test




• Keep advertising ethical and student-friendly, with no misleading admission, scholarship or visa claims

What we're looking for:
• 3+ years of hands-on experience in performance marketing, paid media or lead generation
• Strong practical knowledge of Meta Ads Manager, Google Ads, GA4, GTM, pixels, remarketing and funnels
• Experience in education, edtech, admissions or overseas education (preferred)
• Ability to analyse data, improve lead quality and work closely with sales and counselling teams
• Transparent communication, an ownership mindset and readiness to join immediately

? How to apply: Email your resume, current CTC, expected CTC and notice period to [email protected]

📌 Senior Digital Marketing Executive (Noida)
🏢 Make My Education India Pvt.Ltd.
📍 Noida