Product Marketing

Location: Gurugram, Haryana
Experience: 0–3 Years

About the Role
We are looking for a creative and consumer-focused Product Marketing professional to drive marketing initiatives for our wearables category, including smartwatches. The role involves product positioning, consumer insights, cutting-edge campaigns, and strategic partnerships to drive brand awareness and category growth.

Key Responsibilities
• Develop product positioning and go-to-market strategies for wearables.
• Identify consumer insights, market trends, and competitive prospects.
• Conceptualise engaging, product-led marketing campaigns.
• Explore celebrity, influencer, sports, and lifestyle brand collaborations.




• Evaluate campaign ideas for consumer relevance and business impact.
• Collaborate cross-functionally to drive product awareness and sales.

What We’re Looking For
• 0–3 years of experience in product marketing, brand marketing, or a related field.
• Solid creative thinking and consumer understanding.
• Interest in consumer technology, wearables, and lifestyle trends.
• Strong communication, analytical, and stakeholder management skills.
• A balance of creativity, strategic thinking, and commercial acumen.

📌 Product Marketing Gurugram
🏢 Boat Lifestyle
📍 Gurugram