About The Role:

We're looking for a highly creative and fast-moving Video Editor who understands how to create content that grabs attention and drives purchases.

This is not a traditional editing role. You'll be responsible for turning products, offers, and ideas into high-performing video ads across Meta, Instagram, and other digital platforms.

What You'll Do
Create short-form video ads for paid marketing campaigns
Develop fresh creative concepts and hooks
Edit videos with robust pacing hook
Curate compelling headlines/hooklines, captions, and CTAs
Produce multiple creative variations and experiment
Use AI tools to brainstorm ideas, improve speed and output quality
Analyze creative performance and improve winning concepts

What We're Looking For
6 months - 2 years of solid video editing skills
Proven ability to create attention-grabbing content
Strong understanding of social media content formats
Creative thinker with a bias for execution
Fast learner who can work independently
Comfortable using AI-powered creative tools
Ability to generate ideas, not just edit videos

Preferred Background
D2C, e-commerce, performance marketing, or consumer brands
Experience creating ads that generated sales, leads,



or measurable business results
Personal content page, creator experience, or portfolio of short-form content

You'll Stand Out If
You understand consumer psychology
You can explain why a creative works
You consistently come up with new angles and concepts
You move quick without sacrificing quality

Must-Have Skills
Video editing - short-form first (Reels, Shorts, performance ads). Required.
Design fundamentals - layout, hierarchy, typography, color. Required.
Hook + CTA writing - conversion copy for paid social. Required.
Growth literacy - understands the metric a creative is meant to move. (good to have)

Intermediate to Advanced
Canva
ChatGPT, Gemini, Claude, or equivalent AI tools
Midjourney, Freepik AI, Kling, Runway, Veo, Envato, or equivalent AI creative tools
ElevenLabs, DesiVocal, or equivalent AI voice-generation tools

Security & Data Handling Responsibilities:

Handle sensitive data responsibly in compliance with the DPDP Act, ISO-27001:2022, and Pratilipi’s internal security policies — ensuring data privacy, confidentiality, and NDA obligations at all times.

📌 Creative Video Editor Bengaluru (India)
🏢 Pratilipi
📍 India