Key Responsibilities

A. Account Management (approx. 60% of time)
Build trust-based relationships at all levels, from category managers to senior leadership.
Understand annual and monthly cereal plans and secure a larger, steadier share of orders for Vita Sana.
Study cereal sales across channels (general trade, contemporary trade, e-commerce, quick commerce, stores and CSD/institutional) and regions.
Identify gaps such as weak regions, poor shelf availability, missing SKUs, pricing or pack-size issues, and slow-moving stock.
Propose practical solutions : current SKUs, pack sizes, flavours, price points, trade schemes and promotions.
Do regular market visits to distributors, retailers and stores; share field insights and competitor updates.
Plan and forecast demand so production can be scheduled efficiently.

Handle order follow-ups, dispatch schedules, payments, complaints and quality feedback quickly and professionally.

B. New Business Development (approx. 40% of time)
Find and win third-party orders to use our spare plant capacity.
Target private label and contract manufacturing for FMCG brands, D2C/health-food startups, retail chains (contemporary trade own brands), and e-commerce/quick-commerce private labels.
Develop institutional sales: hotels, HoReCa, airlines, railways, hospitals, schools,



corporate canteens and government nutrition schemes.
Explore export opportunities, working with buying agents and international distributors.
Prepare proposals, costing inputs, product presentations and samples together with the production, R&D; and quality teams.
Negotiate prices, volumes, payment terms and contracts; close deals and manage new accounts.
Represent Vita Sana at food trade fairs and industry events (such as AAHAR, World Food India, SIAL India and Anuga).

C. Marketing and Business Planning
Prepare the annual sales and marketing plan with volume, revenue and capacity-utilisation targets.
Build Vita Sana's B2B brand: company profile, product catalogue, website content, LinkedIn presence and IndiaMART/TradeIndia listings.
Track market trends in breakfast cereals (millets, high-protein, low-sugar, kids' cereals, granola) and suggest new products.
Work closely with production and planning so that sales commitments match plant capacity and lead times.
Send MIS reports to management on sales, pipeline, customer feedback and market intelligence.

Pay: ₹70,000.00 - ₹90,000.00 per month

Benefits:
Leave encashment
Provident Fund

Work Location: In person

📌 Manager / Senior Manager – Sales & Marketing Breakfast Cereals Haridwar
🏢 Vita Sana Foods
📍 Haridwar