Cluster Sales Manager Cross Sell Personal Loan

Job Description (JD)

Department: Cross Sell Personal Loan
Designation: Cluster Sales Manager (CSM)
Function: Sales & Business Development
Location: Cluster / Multiple Branches

Job Purpose

To drive personal loan cross-sell business across assigned branches by managing sales teams, maximizing prospects from the existing customer base, achieving business targets, and ensuring quality sourcing and disbursement.

Key Roles & Responsibilities
Manage and monitor Personal Loan Cross-Sell business across the assigned cluster.
Lead, guide, and motivate Sales Managers / Sales Executives and ensure achievement of individual and cluster targets.
Identify eligible customers from the existing customer database for personal loan offers.
Drive customer acquisition through branch leads, tele-calling, digital leads, referrals, and other sourcing channels.
Ensure regular follow-up with customers and convert eligible leads into personal loan applications.
Monitor the complete sales funnel from lead generation login approval documentation disbursement.
Conduct regular branch visits and review sales performance against daily, weekly, and monthly targets.




Develop action plans for underperforming branches and team members.
Ensure proper customer profiling, eligibility assessment, and recommendation of suitable loan solutions.
Coordinate with Credit, Operations, Branch teams, and other stakeholders for smooth processing and timely disbursement.
Ensure proper documentation and adherence to company policies, processes, and compliance requirements.
Track competitor activities, market trends, and local business opportunities.
Prepare and share MIS, productivity, conversion, login, approval, and disbursement reports with the Regional Sales Manager.
Ensure quality business with minimum rejection, cancellation, and delinquency risks.
Conduct regular team meetings, field visits, coaching, and performance reviews.
Support recruitment, onboarding, and training of sales team members when required.

Key Performance Indicators (KPIs)
Monthly Personal Loan Disbursement
Login & Approval Achievement
Lead Conversion Ratio
Branch-wise Productivity
Sales Team Productivity
Customer Acquisition
Revenue / Business Growth
Quality of Sourcing
Target Achievement
Attrition & Team Stability

📌 Cluster Sales Manager Kollam
🏢 Muthoot Finance
📍 Kollam