Associate Manager – Influencer Marketing

P&L; & Sales Owner | Suroskie | Experience: 3–6 Years | Location: Ghaziabad | Immediate Joiner

About Role

Own Influencer Marketing as a sales-driven business channel, with complete accountability for P&L;, revenue,

spends, CAC, ROAS and profitability. The candidate should be highly sales-centric and focused on driving actual conversions through influencer content.

Key Responsibilities
Own Influencer Marketing P&L;, revenue and sales targets.
Build a creator ecosystem focused on conversions and revenue, not just views/reach.
Identify creators who can actually sell products and drive purchases.
Ensure every influencer campaign has a explicit conversion objective, CTA and measurable sales outcome.
Analyse influencer videos to identify hooks, scripts, creators and formats driving conversions.
Continuously test and optimise content to improve sales, CAC and ROAS.




Scale high-performing creators and conversion-generating influencer videos.
Negotiate creator commercials and maximise ROI on every influencer investment.
Work with Creative & Performance teams to turn winning influencer content into sales-driving assets.
Manage team/agencies against revenue, conversion and efficiency targets.

Must Have
3–6 years of Influencer Marketing experience, preferably D2C/Beauty.
Solid sales & performance mindset.
Proven understanding of creator-led commerce and conversion-driven content.
Solid knowledge of CAC, ROAS, revenue, attribution and P&L;.
Ability to understand why an influencer video converts and how to scale it.

KPIs

Influencer Sales | Revenue | P&L; | ROAS | CAC | Conversion Rate | Creator ROI | Revenue per Video

📌 Associate Manager Influencer Marketing Ghaziabad
🏢 Suroskie
📍 Ghaziabad