Job highlights
Brand positioning : Ensure that the brands positioning is consistent across all channels including marketing communication,social media and in-store communication and experience
Brand Communication Strategy: Develop a comprehensive brand communication strategy that aligns with the brands positioning. Build a robust plan to create brand awareness
Brand Identity : Build and maintain the brand s visual identity across all marketing vehicles
Brand positioning : Ensure that the brands positioning is consistent across all channels including marketing communication, social media and in-store communication and experience. Develop a explicit and compelling brand positioning
Marketing Communication : Build a robust communication calendar. Plan & execute marketing campaigns that align with the brand s overall strategy and objectives. Develop and execute creative campaigns, media planning and buying and also control marketing budgets
Drive footfalls :



Plan and execute cutting-edge ways to build brand awareness and drive footfalls. Focus on repeats as well
Consumer understanding and insights : Share customer insights via various customer connect initiatives and research / dip sticks
Regional support : Plan and execute Current store opening and sustenance plans
Work closely with internal stakeholders to understand business objective and drive the same
Create an annual PR plan for the brand and drive the same with association with the PR agency
Social media : Build a social media and influencer strategy. Build the handle to grow followers, drive engagement and build brand awareness
Liaise closely with the advertising media and event agencies to ensure effective communication for the brand.
Achieve targeted budgets
Track competitor and market trends

📌 Brand Manager Mumbai
🏢 Acme Services
📍 Mumbai