The Email Marketing Specialist drives the retention loop, utilizing Dailypoint CRM to generate zero-CPA repeat bookings. This role is central to converting one-time guests into lifetime assets who bypass OTA commissions entirely.

Responsibilities
Build and execute automated lifecycle campaigns (pre-stay, post-stay, anniversary offers, seasonal triggers) via CRM platforms.
Own guest segmentation strategy based on stay history, preferences, spend data, and communication consent.
Design and optimise end-to-end customer journeys that drive retention, repeat bookings, and loyalty.
Develop personalisation strategies that deliver relevant, timely offers to drive direct bookings.
Monitor and optimize email deliverability, open rates, click-through rates, and conversion rates.
A/B test subject lines, content, and offers to continuously improve performance.
Target: Reduce repeat guest CPA to ~2% vs. 12% current acquisition cost.




Collaborate with Revenue and Marketing teams to align CRM strategy with commercial objectives.

Requirements
Experience with CRM platforms and email marketing automation tools.
Understanding of audience segmentation, personalization strategies, and lifecycle marketing.
Robust understanding of lifecycle marketing, guest retention, and loyalty-building strategies.
Knowledge of email deliverability best practices and GDPR compliance.
Analytical skills to measure and optimize campaign performance.
Comfortable leveraging technology and automation to improve productivity, decision-making, and scalable delivery.
Excellent communication skills to manage cross-functional, cross-time zone workflows.

Nice to have
Experience with Dailypoint CRM.

Pay: ₹1,000,000.00 - ₹1,150,000.00 per year

Advantages
Life insurance

Work Location: In person

📌 Email Marketing Specialist Gurugram
🏢 Grand Metropolitan Hotels
📍 Gurugram