PHD (Proven. Honest. Derma.)

At PHD, we build skincare that is clinically backed, dermatologist-created, and transparently communicated.

This role is about building credibility at scale — not just managing influencers.

About the Role

Brand Executive - Are you passionate about beauty and marketing? Join as a Brand Executive and help shape the future of our brand. Drive cutting-edge campaigns, enhance brand visibility, and contribute to our mission of delivering ethical beauty solutions.

Roles and Responsibilities:
Identify, onboard, and manage influencers across platforms such as Instagram, YouTube, and emerging creator platforms, aligned with brand objectives.
Build and maintain solid relationships with nano, micro, and macro influencers to drive awareness, engagement, and conversions.
Plan and execute influencer campaigns for product launches, seasonal pushes, and ongoing brand initiatives.
Coordinate with influencers on content briefs, timelines, deliverables, and approvals to ensure brand and compliance alignment.
Track influencer performance using key metrics such as reach, engagement, CTR, conversions, and ROI.
Work closely with brand, content,



performance marketing, and design teams to ensure integrated campaign execution.
Negotiate commercials, manage contracts, payouts, and invoices in coordination with finance and legal teams.
Stay updated on creator trends, platform updates, and competitor influencer strategies.
Manage influencer databases, campaign trackers, and reporting dashboards.
Ensure all influencer content adheres to brand guidelines, disclosure norms, and platform policies.
Any task assigned by the management.

Key Requirements:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
1–2 years of experience in digital marketing, influencer marketing,
A solid interest in learning both influencer and performance marketing with hands-on exposure to social media platforms (Instagram, YouTube) and digital advertising tools (Meta Ads Manager, Google Ads).
Excellent communication and interpersonal skills, with the ability to build relationships with influencers and internal stakeholders.

Location:

Andheri East, Mumbai

📌 Executive – Influencer Marketing Mumbai (India)
🏢 Pilgrim
📍 India