Creates and manages the new product development pipeline portfolio, to ensure successive annual rollouts of value-added profitable products, to achieve growth targets.
Collaborates cross-functionally to drive the Customer to Concept process to bring new products to market
Identifies marketing opportunities by analyzing and defining the total market, market share, competitor market share, and available market share by product market.
Provides leadership and support for the design, development, refinement, and implementation of products by initiating research to identify consumer needs; develop new products to meet consumer needs; research consumer acceptance of products; work with manufacturing to identify packaging improvements, identify co-pack opportunities; develop introductory market programs to introduce new products; and lead status meetings to drive programs or new product initiatives to market. Periodically presents project updates to the leadership team.
Develop, maintain,



and update current product development - Concept to Customer- process to ensure a group of new concepts/products are available to be introduced and commercialized
Initiate and continue current concepts/products - Ideation- activities.
Initiate and continue new concepts/products - Funnel to Focus- activities
Champion prioritized new concepts/products through the - Stage Gate- development process. Activities to include handle all aspects of taking successful new product concepts through commercialization. Where appropriate, develop an introduction team with members from key functional areas to ensure a coordinated and successful introduction.
Responsible for Performance Evaluation Analysis.
Activities to Maintain ongoing communication with Packaging, Procurement, Manufacturing and Engineering to ensure a thorough understanding of emerging recent ingredients, packaging, and manufacturing technology. Incorporate this learning into a new product development process.
Handle, disseminate and execute the product training & gifting materials to the Sales and Marketing Team.

📌 New Product Development New Delhi
🏢 Acme Services
📍 New Delhi