Brief Role : Head/ manager - Digital Marketing

Responsibilities
Experiment driven approach - Design and drive campaigns defining hypothesis, executing, analyzing and systemizing them.
Focus on customer funnel driving acquisition, activation, retention and monetization.
Solid analytical capability to figure out problem statements and plug the leakage in user funnels.
Find recent BTL customer acquisition channels optimized in accordance with the product CAC requirements.
Connect with customers sending right messages at right time via Push, SMS, Email and other media.
Manage the brand presence via social media and other outlets. Salary: Not Disclosed by Recruiter

Industry:Internet / Ecommerce

Functional Area:Marketing , Advertising , MR , PR , Media Planning

Role Category:Senior Management





Role:Head/ VP/ GM/ Mgr- Online/ Digital Marketing

Education-

UG: Any Graduate - Any Specialization

PG:Any Postgraduate, Post Graduation Not Required

Doctorate:Doctorate Not Required

Pre- Requisites :
3- 6 years of relevant B2C experience with solid knowledge of mobile/ web analytics tools.
Demonstrable experience managing a user funnel and specializing on acquisition of current customers.
Experience with some marketing automation platform.
Experience in managing a B2C BTL advertising budget.
Experience in ATL marketing will also be beneficial - though not a prerequisite.

📌 Marketing Head Noida
🏢 Right Step Consulting
📍 Noida