Brief Role : Marketing Manager(seo/ sem)

We are looking for an SEO/ SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Skills and Specifications
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns. 2.Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. 4.Optimize copy and landing pages for search engine marketing

5.Perform ongoing keyword discovery, expansion and optimization

6.Research and implement search engine optimization recommendations

7.Research and analyze competitor advertising links

8.Develop and implement link building strategy

9.Work with the development team to ensure SEO best practices are properly implemented on newly developed code

10.Work with editorial and marketing teams to drive SEO in content creation and content programming

11.Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.




Client Interaction on a day to day basis.

Requirements

1.Proven SEO experience

2.Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

3.Solid understanding of performance marketing, conversion, and online customer acquisition

4.In- depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

5.Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

6.Experience with A/ B and multivariate experiments

7.Working knowledge of HTML, CSS, and JavaScript development and constraints

8.Up- to- date with the latest trends and best practices in SEO and SEM

Salary:INR 2, 00, 000 - 3, 50, 000 P.A

Industry:Advertising / PR / MR / Event Management

Functional Area:Marketing , Advertising , MR , PR , Media Planning

Role Category:Online/ Digital Marketing

Role:Search Engine Optimisation / SEO Specialist

Desired Candidate Profile Education-

UG: Any Graduate - Any Specialization, Graduation Not Required

PG:Any Postgraduate, Post Graduation Not Required

Doctorate:Any Doctorate - Any Specialization, Doctorate Not Required

Please refer to the above

📌 Marketing Manager New Delhi
🏢 Right Step Consulting
📍 New Delhi