A. Performance Marketing & Lead Generation
Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
Manage campaign budgets, audience targeting, bidding strategies, and remarketing campaigns.
Improve campaign performance by optimizing CPL, CTR, ROAS, and lead quality.
Generate qualified leads aligned with business objectives.

B. SEO, AEO & GEO Management
Develop and execute SEO, AEO, and GEO strategies to improve digital visibility.
Conduct keyword research, technical audits, and competitor analysis.
Optimize website content, landing pages, and metadata for higher search rankings.
Improve organic traffic and search engine performance.

C. Website & Conversion Optimization
Optimize website performance, landing pages, and enquiry funnels.
Improve profile, website, and lead conversion rates through continuous optimization.
Coordinate with developers to enhance website functionality and user experience.
Monitor visitor behaviour and recommend conversion improvements.

D. Creative Design & Content Development
Design digital creatives for advertisements, social media, websites, presentations, and marketing materials.




Develop graphics, videos, reels, banners, and promotional content.
Ensure brand consistency across all digital platforms.
Maintain and organize digital marketing assets.

E. Influencer Marketing & Brand Promotion
Identify and collaborate with relevant influencers and industry specialists.
Plan and execute influencer marketing campaigns.
Monitor campaign performance and optimize ROI.

F. Analytics, Reporting & Performance Monitoring
Track campaign performance using Google Analytics, Search Console, and advertising platforms.
Monitor website traffic, engagement, conversions, CPL, ROAS, and ROI.
Prepare weekly and monthly MIS reports with actionable insights.
Recommend optimization strategies based on campaign performance.

G. Digital Strategy & Continuous Improvement
Develop digital growth strategies aligned with business objectives.
Research market trends, AI tools, and emerging digital technologies.
Identify current opportunities to improve digital performance and lead generation.
Continuously improve marketing processes and campaign effectiveness.

📌 Performance Marketing Manager Ahmedabad (India)
🏢 The Concrete SHOP
📍 India