17 Oct
|
Protectol Health
|
India
17 Oct
Protectol Health
India
Location: Cochin, Kerala
Industry: Pharmaceuticals
Experience: Minimum 5 years in Pharmaceutical Product Management
Salary: Negotiable based on experience
Role Overview We are seeking an experienced and result-oriented Product Manager to drive pharmaceutical brand growth through effective product positioning, strategic planning, market analysis, and promotional execution.
Key Responsibilities
Develop and execute brand plans aligned with sales and market-share objectives.
Plan and evaluate promotional campaigns, visual aids, product literature, digital content, and other field-force materials.
Ensure all promotional communication complies with approved brand and regulatory guidelines.
Spend a minimum of seven days per month in the field with medical representatives and managers to gather market insights and support execution. Monitor therapy trends, customer needs, sales performance, and competitor activities.
Prepare and manage product budgets and evaluate the effectiveness and return on marketing investments.
Engage with hospitals, key opinion leaders (KOLs), conferences, and relevant national and international congresses.
Coordinate with Sales, Medical, Regulatory, Finance, and other departments for effective brand implementation.
Review brand performance and recommend corrective actions to achieve business objectives.
Preferred Competencies
Robust pharmaceutical market and product knowledge
Strategic and analytical thinking
Effective communication and presentation skills
Creativity in brand promotion
Budgeting and project-management ability
Solid field-force orientation and cross-functional coordination
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