Position Overview

Senior marketing Analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company.

Key Accountability
Launching and optimizing PPC campaigns (Search, Shopping, Display)
Monitoring budgets and overseeing search platform accounts
Tracking KPIs and producing helpful reports for management
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (EG. Google AdWords, Bing)
Be involved in keyword selection and audience targeting




Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (EG. dashboards)
Suggest and develop current campaigns across multiple channels
Keep abreast of PPC and SEM trends.

Key Requirements
Knowledge of Google Ads & Google Ads Editor.
Experience in data analysis and reporting.
2+ years relevant working experience in Google Ads.
Hands on Experience MS-Excel.

Educational Qualification
Bachelor s degree from tier 1 college.

📌 Senior Marketing Analyst Gurugram
🏢 Fortuna Retail
📍 Gurugram