Job highlights
Experience with re-marketing platforms like Criteo,Adroll
Experience with website analysis using a variety of analytics tools including Google Analytics as well . as internal reporting tools . .

End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)

Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other key account metrics

Create an effective campaign management strategy, source and implement the most effective keywords and optimize campaigns based on performance.

Drive campaign optimizations via experiments & current initiatives A/B testing ad formats, copies,bidding strategy, channel-spend-mix and more

Campaign Analytics Measure and report performances of all marketing campaigns against goals

Research and analyze competitor advertising strategy and tactics





Collaborate with internal teams to create landing pages and optimize the user experiences

Optimize the ad copy, landing pages for better results

Analyse creative performance

Analytical approach + Data-Driven Thought Process + Optimization mindset

Competency in Excel and PowerPoint for analysis & presentations

Experience with re-marketing platforms like Criteo, Adroll

Keep pace with search engine and PPC industry trends and developments

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with the goals

Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

📌 Sem Specialist Mumbai
🏢 Acme Services
📍 Mumbai