Meta Ads Consultant (Part-Time | Contract)

Company: ArthaVerse
Location: Remote, India
Job Type: Part-time, Contract
Experience: 4+ years in Meta Ads for D2C and consumer brands
Compensation: Fixed monthly retainer + performance-based incentives

About ArthaVerse

ArthaVerse is a growth team helping owner-run Indian businesses identify revenue gaps, improve customer acquisition, increase repeat purchases and achieve measurable business growth.

We work with consumer brands across skincare, food, nutrition, Ayurveda, beauty and personal care, selling through D2C websites, marketplaces and quick-commerce platforms.

Job Description

We are looking for an experienced, hands-on Meta Ads Consultant to plan, execute and optimize Facebook and Instagram advertising campaigns for our consumer brand clients and ArthaVerse's own lead generation campaigns.

This is a part-time, contract-based prospect for an independent performance marketing specialist who understands how to turn advertising spend into profitable customer acquisition and measurable sales.

You will collaborate directly with our strategy, creative and technology teams to improve campaign performance, increase ROAS and support long-term client growth.

Key Responsibilities

- Plan, launch, manage and optimize Meta Ads campaigns across Facebook and Instagram.
- Manage D2C conversion campaigns and lead generation campaigns.
- Set up and verify Meta Pixel, Conversions API, product catalogues and conversion tracking.
- Develop campaign strategies for prospecting, retargeting, customer acquisition and repeat purchases.
- Manage Advantage+ shopping campaigns where appropriate.
- Identify winning creatives, develop testing strategies and provide actionable briefs to the creative team.
- Build and optimize custom audiences, lookalike audiences and remarketing campaigns using consented customer data.
- Collaborate with CRM and WhatsApp automation teams to improve abandoned-cart recovery and customer retention.




- Monitor key performance metrics, including ROAS, CPA, CAC, conversion rates and revenue.
- Prepare concise weekly performance updates and monthly reports with clear insights and recommendations.
- Identify underperforming campaigns and proactively recommend improvements.

Requirements

- Minimum 4 years of hands-on experience managing Meta Ads for D2C or consumer brands.
- Proven experience managing a combined monthly Meta Ads budget of ₹5 lakh or more.
- Robust understanding of Meta Ads Manager, Conversions API, Meta Pixel, catalogue ads, Advantage+ campaigns and attribution.
- Demonstrated success in customer acquisition, conversion optimization and improving ROAS.
- Experience working with brands in beauty, skincare, food, nutrition, wellness or personal care.
- Ability to analyze business metrics such as contribution margin, customer acquisition cost, repeat purchase rate, COD orders and returns.
- Strong creative judgment and experience conducting structured A/B tests.
- Excellent communication, reporting and problem-solving skills.
- Ability to work independently, meet deadlines and communicate proactively.
- Must be able to share previous campaign results or case studies, with confidential information removed.

Preferred Qualifications

- Experience with Shopify and D2C e-commerce platforms.
- Knowledge of Google Ads, Amazon Ads, Flipkart Ads or quick-commerce advertising.
- Experience with Click-to-WhatsApp campaigns and WhatsApp Business API.
- Previous experience managing brands in South India.

What Success Looks Like





- Accurate conversion tracking and store-data verification within the first two weeks.
- Progress toward agreed CPA and ROAS targets by the second month.
- Consistent creative testing with documented learnings and optimizations.
- Measurable improvements in customer acquisition and campaign profitability.
- Strong client satisfaction and long-term account retention.

Engagement & Compensation

- Part-time, remote contract engagement.
- Fixed monthly consulting fee based on agreed working hours and number of accounts.
- Additional performance-based incentives for accounts achieving quarterly targets.
- Initial 30-day trial engagement with one or two accounts.
- Initial 3-month contract with a 30-day notice period.
- All advertising accounts, pixels, audiences and campaign data remain the property of ArthaVerse or its clients.
- Confidentiality agreement required.

How to Apply

Interested candidates should submit:

- An updated resume or LinkedIn profile.
- A brief summary of their Meta Ads experience.
- Two or three examples of successful D2C campaigns, including ad spend, ROAS and acquisition costs.
- Their expected monthly consulting fee and weekly availability.

Commercial Terms

- A fixed monthly consulting fee of ₹20,000 per brand for the agreed working hours and accounts, plus a performance-based bonus for each account that meets its quarterly targets.
- A 30-day trial on one or two accounts before the full engagement.
- A 3-month initial contract with 30 days’ notice on either side.
- All ad accounts, pixels, audiences and data belong to the client or ArthaVerse. Partner access will be provided through Meta Business Manager.
- A confidentiality agreement covering client data and campaign results is required.

Join ArthaVerse and help consumer brands turn advertising spend into measurable business growth.

Pay: ₹20,000.00 per month

Work Location: Remote

📌 Meta ADs Consultant (India)
🏢 Neo Arthaverse Global Ventures Private
📍 India