Job Title: SEM Manager – Performance Marketing
Industry: Education – Preschool & Daycare
Experience: 4+ Years

Job Summary:
We are looking for a results-driven SEM Manager to drive digital marketing performance and generate quality leads for admissions and franchise acquisition across branches.Key Responsibilities:

- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and Bing/Microsoft Ads.
- Explore ChatGPT advertising opportunities as available and leverage AI tools for ad copy, creatives, targeting insights, and campaign optimization.
- Generate quality leads for preschool admissions, daycare enquiries, and center visits across multiple locations.
- Manage budgets, keyword research, bidding strategies, audience targeting, and ad creatives.
- Monitor and optimize CPL, CTR, conversion rates, lead quality, and ROAS.
- Implement conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).




- Use AI-powered tools and automation to improve campaign performance and marketing efficiency.
- Conduct A/B testing, competitor analysis, and performance reporting.
- Collaborate with marketing and admissions teams to improve lead-to-admission conversion.

Required Skills & Qualifications:

- 4+ years of experience in SEM, PPC, and performance marketing.
- Hands-on expertise in Google Ads, Meta Ads, and Bing/Microsoft Ads.
- Solid knowledge of GTM, GA4, conversion tracking, and analytics.
- Experience using AI tools for advertising and campaign optimization.
- Proven experience in lead generation and multi-location campaigns.
- Experience in education, preschool, daycare, or related sectors is preferred.
- Strong analytical, communication, and budget management skills.

Pay: Up to ₹50,000.00 per month

Work Location: In person

📌 SEM Manager-Performance Marketing (Nirman Vihar)
🏢 Petals Pre School
📍 Nirman Vihar