Marketing Head (Orthopedic Implants & Surgical Instruments)

Company: Mediora Lifescience Pvt. Ltd.
Location: Ahmedabad, Gujarat
Region: Gujarat
Experience: Minimum 4–5 years
Salary: ₹35,000–₹40,000 per month
Joining: Immediate joiner preferred

Job Summary

We are looking for an experienced and result-oriented Marketing Head to develop and manage our orthopedic implants and surgical instruments business across Gujarat. The candidate will be responsible for developing relationships with orthopedic surgeons, hospitals, dealers, and distributors, generating new business opportunities, achieving sales targets, and expanding our market presence.

The ideal candidate should have strong orthopedic industry knowledge, good computer skills, excellent communication, and the ability to manage field visits, sales activities, and reporting independently.

Key Responsibilities

- Develop and execute marketing and sales strategies for orthopedic implants and surgical instruments across Gujarat.
- Visit orthopedic surgeons, hospitals, nursing homes, dealers, and distributors regularly.
- Develop new dealer and distributor networks and maintain existing business relationships.
- Generate leads, identify current business opportunities, and convert inquiries into orders.
- Promote orthopedic trauma implants, plates, screws, nails, spine implants, arthroscopy products, and surgical instruments.
- Understand market demand, competitor products, pricing, and customer requirements.
- Conduct regular field visits and maintain an effective visit schedule.
- Prepare daily visit reports, weekly sales reports, monthly performance reports, and future sales plans.
- Maintain a database of doctors, hospitals, dealers, distributors, and potential customers.
- Follow up on quotations, inquiries, pending orders, payments,



and customer feedback.
- Coordinate with the internal sales, production, and dispatch teams to ensure timely customer service.
- Collect market feedback regarding product quality, pricing, new product requirements, and competitor activities.
- Participate in medical conferences, orthopedic exhibitions, workshops, and product demonstrations.
- Support dealer appointments, commercial negotiations, and distributor development.
- Achieve monthly and annual sales targets and expand business throughout Gujarat.
- Use computers, MS Excel, email, WhatsApp, and CRM or sales reporting tools for daily work.
- Prepare sales forecasts, territory plans, customer-wise sales reports, and outstanding payment follow-ups.
- Coordinate with the management on market development, sales performance, and business growth.

Required Skills

- Strong knowledge of orthopedic implants and surgical instruments.
- Established contacts with orthopedic surgeons, hospitals, dealers, and distributors in Gujarat.
- Good communication, negotiation, presentation, and relationship-building skills.
- Experience in field marketing, business development, and sales target achievement.
- Good computer knowledge, including MS Excel, Word, email, and WhatsApp.
- Ability to prepare sales reports, maintain customer databases, and analyze market information.
- Willingness to travel regularly across Gujarat.
- Self-motivated, disciplined,



and capable of working independently.

Preferred Qualifications

- Graduate in any discipline; a degree in Business, Marketing, Life Sciences, or a related field is preferred.
- Minimum 4–5 years of experience in orthopedic implants, surgical instruments, or medical device marketing and sales.
- Experience in dealer and distributor development in the Gujarat market.
- Existing relationships with orthopedic surgeons and hospitals will be an advantage.
- Experience in handling B2B sales, quotations, commercial negotiations, and payment follow-ups.
- A valid driving licence and willingness to travel across Gujarat are preferred.

Key Performance Areas (KPAs)

- Achievement of monthly and annual sales targets.
- Number of new dealers and distributors appointed.
- Growth in sales and customer base across Gujarat.
- Regular doctor, hospital, dealer, and distributor visits.
- Conversion of inquiries into confirmed orders.
- Timely submission of daily, weekly, and monthly reports.
- Development of new territories and business opportunities.
- Effective customer relationship management and payment follow-up.
- Collection of competitor information and market feedback.
- Contribution to new product promotion and overall company growth.

Important: The candidate must be comfortable with extensive field travel, regular customer visits, computer-based reporting, and target-oriented work.

Compensation: ₹35,000–₹40,000 per month, depending on experience and suitability. Travel reimbursement and other applicable benefits will be as per company policy.

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

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