Salary: ₹6,000 – ₹8,000 per monthExperience: 1–2 years preferredJob Type: Full-time
About the Role
We are looking for a Performance Marketing Specialist who can independently manage, monitor and optimise paid advertising campaigns and focus on generating measurable results.
Key Responsibilities
- Plan, launch and manage Meta Ads (Facebook & Instagram) campaigns.
- Manage Google Ads, especially Search and lead-generation campaigns.
- Monitor daily performance and optimise campaigns based on CPL, CPA, CTR, CPC, ROAS and conversions.
- Conduct audience research, retargeting and campaign segmentation.
- Run A/B tests for creatives, audiences, ad copy and campaigns.
- Analyse campaign data and identify opportunities to reduce costs and improve lead quality.
- Coordinate with the content/design team to develop performance-focused creatives.
- Track leads and campaign performance through proper conversion tracking.
- Prepare weekly/monthly performance reports with transparent insights.
- Suggest improvements to landing pages and the overall marketing funnel.
Must Know
Essential:
- Meta Ads Manager
- Google Ads
- Campaign setup & optimisation
- Lead generation
- Audience targeting & retargeting
- A/B testing
- CPL, CPA, CTR, CPC, CPM, ROAS
- Basic GA4 & Google Tag Manager
- Conversion tracking
- Excel/Google Sheets
- Basic understanding of marketing funnels
These are consistent with current performance-marketing roles, which commonly expect hands-on Meta/Google campaign management, tracking, optimisation and data analysis.
Good to Have
- Google Ads / Meta certification
- Looker Studio
- Landing-page/CRO knowledge
- Meta Pixel & Conversions API
- Experience with WhatsApp lead campaigns
- Basic understanding of Shopify/e-commerce
- Experience working with multiple client accounts
What We’re Looking For
- Someone hands-on, not just theoretically familiar with ads.
- Strong analytical and problem-solving skills.
- Ability to understand numbers and make optimisation decisions.
- Good communication and reporting skills.
- Willingness to take ownership of campaign performance.
- Portfolio/case studies with actual campaign results will be an advantage.