Role : Retention & Email Marketing Specialist

Location: Delhi (Work from Office)

Experience: 2–4 years in retention, email or CRM marketing

Department: Retention / CRM Marketing

Role Overview

- Own email, SMS and WhatsApp marketing for our client brands.
- Plan, build and optimise lifecycle campaigns and automated flows that drive repeat purchases and customer lifetime value.
- Technical, client-facing role: set up and troubleshoot tools yourself and present strategy and results directly to brand teams.

Must-Have Skills

- 2–4 years of hands-on retention, email or CRM marketing, ideally for D2C or eCommerce brands.
- Hands-on experience with Klaviyo and Mailchimp: campaigns, flows, segmentation and reporting.
- Hands-on experience with WhatsApp marketing tools such as Interakt and BiteSpeed.
- Strong technical understanding of integrations, event tracking, segmentation logic, deliverability and basic HTML/CSS.
- Experience working with Shopify stores and their customer and order data.
- Proven client communication: presenting plans and results, handling feedback, managing expectations.
- Analytical mindset, comfortable with Excel/Google Sheets and campaign dashboards.
- Clear written English with an eye for copy, layout and detail.
- Tools You'll Work With Klaviyo, Mailchimp, Interakt, BiteSpeed and Shopify (hands-on).

Key Responsibilities

Campaigns & Automation

- Plan and run email, SMS and WhatsApp campaigns for launches, EOSS, festive drops and new collections.




- Build and maintain lifecycle flows: welcome, abandoned cart and browse, post-purchase, win-back and VIP.
- Create campaign calendars aligned with each brand's plans.

Technical Setup & Data

- Set up and integrate Klaviyo, Mailchimp, Interakt and BiteSpeed with Shopify, including event tracking and catalogue sync.
- Build segments using purchase behaviour, RFM and engagement data.
- Edit and QA templates with basic HTML/CSS; manage deliverability, SPF/DKIM/DMARC and WhatsApp template approvals.

Testing & Reporting

- Run A/B tests on subject lines, send times, content and offers.
- Track opens, clicks, conversions, unsubscribes and attributed revenue; share weekly and monthly reports.

Client Communication

- Be the retention point of contact for client brands; present strategy, campaign plans and performance reviews.
- Gather briefs, manage approvals and timelines, and coordinate with design, content and performance teams.

Good to Have

- Experience with MoEngage, CleverTap, WebEngage, Omnisend, Gupshup or Wati.
- Exposure to web push, app push and in office pop-ups.
- Experience with fashion, luxury or lifestyle brands.
- Familiarity with GA4 and UTM-based attribution.
- Klaviyo or HubSpot certifications

Interested can share CV on [email protected] OR (phone hidden)

Pay: ₹50,000.00 - ₹65,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Retention & Email Marketing Specialist (Delhi)
🏢 VHR Consulting
📍 Delhi